Facebook ads

Facebook ads tutorials

Facebook Ads makes it possible to reach millions of potential customers around the world. Learn how to set up and manage ad campaigns, target your ideal customers, and more with Shopify's Facebook Ads training.


Manage Facebook marketing and other marketing campaigns directly through Shopify.

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Thumbnail preview about Marketing campaigns in Shopify
Tutorial
Lucy Martin
4m

Marketing campaigns in Shopify

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Tutorial
Shopify Education Team
4m

3 key pillars of paid marketing

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Thumbnail preview about How to create the customer avatar
Tutorial
Ezra Firestone
2m

How to create the customer avatar

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Thumbnail preview about How much you should spend on advertising
Tutorial
Ezra Firestone
2m

How much you should spend on advertising

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Thumbnail preview about Core principles of advertising
Tutorial
Ezra Firestone
2m

Core principles of advertising

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Thumbnail preview about Introduction to online marketing
Tutorial
Samantha Renée
7m

Introduction to online marketing

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Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

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Tutorial
9m

Adjusting your online presence for direct-to-consumer sales

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Learn Facebook Ads with Shopify

Social media has forever changed the way we interact with our digital communities. Not only do we have the ability to reach thousands (or even millions!) of people around the world, but Facebook Ads has made it possible to custom tailor that message to niche and highly-targeted audiences. Thanks to Facebook's huge database of demographic and behavioral data, you can hone-in on a small group that’s sure to love your product or service, or cast a wider net to reach a larger audience. All it takes is some creative thinking and a little experimentation. Of course, if you're just getting started with advertising on Facebook, you may want to check out Shopify's Facebook Ads training before you dive in.

Delivered online via streaming video, Shopify’s Facebook ads training tutorials will help you understand how to identify your ideal target audience, outline their characteristics and key motivations, write ad copy in a way that captures people's attention, and optimize your ad campaigns to run as efficiently as possible. Shopify’s Facebook ads training tutorials are quick to watch, straightforward to follow, and easy to implement. Learn how to take your business global with Facebook Ads training from Shopify.

Where can I learn about Facebook Ads for free?

Shopify’s Facebook Ads training tutorials are the best place to learn Facebook ads for free. Just choose a topic that you're interested in and click play to get started. You don’t have to register and every video tutorial is completely free.

Is Facebook Ads easy to learn?

Facebook Ads can feel intimidating, especially when you dig into some of the more advanced features and targeting options, but it's actually pretty easy to get your first campaign off the ground. It might take a little time to learn the ins-and-outs of Facebook Ads Manager and how to optimize your ads to drive better results, but Shopify's Facebook Ads training can help with this. Not only are Shopify’s tutorials straightforward and filled with useful information and best practices, they’re also short, delivered via streaming video, and they give you the freedom to choose when you want to learn, whether it's first thing in the morning or during your lunch break.

How do beginners learn Facebook Ads?

The best way for beginners to learn Facebook Ads is to run a practice campaign with a real budget—even $5.00 will do! This will teach you about ad creation, setting targeting parameters, tracking results, and so much more. You can also start with a Shopify Facebook Ads tutorial to build a foundation before you dive in.