Skip to content
Home

Optimization

Home

Optimization tutorials

Learn how to improve your website through conversion rate optimization tactics like A/B split testing and more.

Join 850,000+ entrepreneurs and get free, unlimited access to all Shopify Learn resources.
Create free account
Already have an account? Log in
All formats
Courses (4)
Tutorials (21)
Webinars (3)
Sort by
Thumbnail preview about Create a personalized discount strategy
Tutorial
Shopify Education Team
3m

Create a personalized discount strategy

Watch tutorial
Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
Shopify Education Team
4m

Get more from your ad spend with A/B testing

Watch tutorial
Thumbnail preview about Easy ways to increases your returning customer rate
Tutorial
Lucy Martin
3m

Easy ways to increases your returning customer rate

Watch tutorial
Instructor image
Tutorial
Elize Todd
3m

Create a landing page that converts

Watch tutorial
Instructor image
Tutorial
Shopify Education Team
3m

Enhance the shopping experience with personalization

Watch tutorial
Instructor image
Tutorial
Shopify Education Team
3m

How to improve your conversion rate with copy and design

Watch tutorial
Thumbnail preview about Learn about search engine optimization (SEO)
Tutorial
Shopify Education Team
4m

Learn about search engine optimization (SEO)

Watch tutorial
Thumbnail preview about How to create manual collections
Tutorial
Shopify Education Team
3m

How to create manual collections

Watch tutorial
Thumbnail preview about How to create automated collections
Tutorial
Shopify Education Team
4m

How to create automated collections

Watch tutorial
Thumbnail preview about How to create an effective About Us page
Tutorial
Shopify Education Team
4m

How to create an effective About Us page

Watch tutorial
Thumbnail preview about How to set up checkout
Tutorial
Samantha Renee
1m

How to set up checkout

Watch tutorial
Thumbnail preview about 5 principles for conversion-centric email design
Tutorial
Drew Sanocki
4m

5 principles for conversion-centric email design

Watch tutorial