[MUSIC PLAYING] Understanding avatars and building an avatar is very important because it allows you to then use that information to build targeting groups on Facebook. Now, let's talk a little bit more in-depth about avatar. So if you have a market-centric business, you don't need that many avatars-- maybe one, maybe two. Here's an example of a market-centric business-- soccer cleats.
There's not that many people who are going to buy soccer cleats. It's going to be people who play soccer in grade school or people who are grown-ups who play soccer or maybe folks who played soccer in college who are now playing it on the weekends with their friends. There's not a lot of people who are going to buy cleats. But if you have a product-centric business, you're going to need one to six avatars. A product-centric business would be like a daily planner, like my friends over at Panda Planner.
What's interesting about their daily planner is that moms use it, people with anxiety use it, entrepreneurs use it, architects use it. Those are four very distinct different customer avatars who all relate and resonate with that product because it supports them on their journey of being a human being. And you think about it, moms, they've got so many tasks. If they have a really wonderful, easy to use daily planner, it makes it easier for them to function.
And the way that you're going to build audiences and put creative in front of those audiences is going to be much different than if you were attempting to sell that product to an architect. So understanding your customer avatar is actually much more important than you might think when it comes to figuring out who to target and what to put in front of them. So I've actually created a worksheet/formula that you can follow to build a customer avatar or more than one customer avatar.
In the next video, we're going to dive into it. So let's jump in and take a look at how to understand and build out a customer avatar for your targeting. [MUSIC PLAYING]
