Creating Unique Customer Experiences

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Course content (6 lessons)

Your customer's experience purchasing from you and connecting with your brand is fundamental to your business success. In this lesson, reflect on how you have interactions with your customers. Are they transactional or experiential?

I think that even if you're an e-commerce retailer and not a brick and mortar retailer, I think that the experience is fundamental. Digital companies that understand that during the experiential business, I've done extremely well. I think what that means is to not think of yourself as a transactional company because that leads nowhere.
At the end of the day, it's always about improving the experience. A lot of people have done this in the online world as well. Think of Uber. They don't have a physical experience, but they have rethought, fundamentally, what the experience of ordering a cab is and now food and other things. So it can be done online.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Creating Unique Customer Experiences

Course content (6 lessons)

Module 1: Transformation or Extinction

01 |Module 2: The Consumer is the Medium

02 |Module 3: Consumers Aren't Just Consumers

Build an online store for your business with your new skills.