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[MUSIC PLAYING] I'm going to walk you through how to create a logo for your Shopify store without having to hire a designer. Now, of course, there are a lot of different places you can go and a lot of great resources you can go to get an amazing design done by a professional. So there's always that option. But if you just kind of want to get your hands dirty at first and you want to build your own logo and you have zero graphic design or Photoshop experience, there's a really neat tool that I'd like to show you.
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And it's called Canva. So you can go to canva.com, and you can get a free account here, and a complete novice can create a really nice looking logo for their store. Or you can create banners, Facebook ads, all sorts of stuff from here. So right now, we are in the member's area of my free Canva account. And they will allow me to look at all of my previous designs.
0:59
So these are just designs I use playing around. And then up here at the top, they allow me to choose from different types of, I guess, dimensions like Facebook ad dimension, photo collage, business card dimensions. You can also do your own custom dimensions. So let's go ahead and click Use custom dimensions and I want to say that I want this image to be 400 by 200 because Shopify recommends that your logo is about 400 pixels wide.
1:28
So we're going to hit Design, and it's going to create a blank slate for us. So here is our clean and blank slate, 400 by 200. Now, what we could do over here on the left hand side is-- I'm going to see if I could zoom in a little bit for you. OK, I don't think I can. All right, so on the left hand side, you've got Search, you've got Layout, Elements.
1:52
You've got Text, and you've got Background. Now, this is all drag and drop. It's all point and click. You do not have to be a graphic designer to make a really nice looking logo. And as a matter of fact, this is what a lot of people that own Shopify stores use in the beginning. And then later on, you can always upgrade your logo and get a professional designer to make one that's super cool once you are positive that this is the direction you want to go with your brand.
2:20
So exactly what I did, actually. So anyways, on this clean slate, we're going to create a very nice looking logo for our shop. The name of this example shop that I've created is the Bark Shop. I don't own that domain, it's literally just an example. So it's actually a really good name. I'm sure somebody else out there has thought of it, but this is an example and we're going to create the Bark Shop's logo.
2:48
So let's come over here and by Search up here at the top left, we can search through a million plus images. I'm just going to type in paw print. And you'll notice here that a lot of different paw print designs come up. Some of them are dollars. Some of them cost a little bit more. There should be some free options in here. How about I just come over here and type in paw instead of paw print.
3:15
There we go. So here is a free image. Does everybody see this? Look at to the far left. So my mouse is kind of circling this one where it says free, check this out. I'm going to click it. I'm going to drag, and boom, I have now dropped it over here. Now, that this is on our canvas, I can resize it by clicking on the corners and I can just make it bigger, smaller, I can even twist it around if I want to.
3:41
I could change the color of it. I could do all that good stuff. So I'm just going to kind of tilt it just a little bit right here. All right, now, the next thing that we want to do with this image-- and you're going to see this is all going to come together very nicely, is click on Text. So it will be on the far left in our menu, we're going to click where it says Text. Now, don't get confused with all this stuff over here. They have all these different templates for texts and stuff. What I do is I just say, I want to add a heading-- drag, drop.
4:11
I want another heading-- drag, drop. Now, well, this is looking kind of ugly, right? Don't worry, we're going to make it look quite nice. So let's start with the first one. We're going to say the, and we're going to make it bold and black. All right, so there we go. Black. Now, let's just say Bark Shop. All right, now, I'm going to delete-- I don't know why that didn't delete.
4:35
OK, so now you've got Bark Shop here. We're going to make sure that this is black. We can make it a bit smaller, so how about 32? Now, you can see, I basically am just clicking stuff and dragging and dropping it to wherever I want it to be. All right, so now that we've got like our main elements here, you can see how this is all coming together very quickly. We've got our main elements.
5:00
We can start playing with stuff like the font. So we just highlight Bark Shop, and let's say we want to use this font right here, I think it looks a bit nicer. We just click up at the top left, and we say we would like to use Aileron heavy, or however you pronounce that. I'm from Mississippi. We just kind of pronounce things like-- we sound them out letter by letter. All right, so we've got the Bark Shop here.
5:25
A couple of cool things we could do is we really want Bark Shop to look a bit bigger so let's go ahead and put it to a 36 font here. And you can't screw this up. If you just get in here and you play around a little bit and you make it your own, you can always go back and undo stuff. So you could see here that now it's kind of like not fitting, so what I'll do is I'll just make it smaller again.
5:50
All right, I'm not going to spend too much time on this but I just wanted you to see that this is a really cool, fun way that you could come in and create a nice looking graphic that's professionals still and looks good. All right, so we got Bark Shop, we've got our big paw print over here. Just make sure this is-- there we go.
6:12
OK, now we can move it back. I love how easy this is because I am not a graphic designer. So if for me, the thought of having to do something like this in Photoshop, it literally makes me feel a little bit sick. If you're watching this, you might be a graphic designer, you might be like, Oh, Adrian, this is really easy. What are you struggling for? Because I'm not good at graphic design.
6:36
Now, Bark Shop, what we want to do is we want to make this a different color and make it really stick out. So we can choose colors. But what you really want to do is jump back over to your Shopify store, and remember, we made our a header over here this kind of teal color. So I can very easily come back over to my general settings, go to colors, and there it is, primary content. And then just grab that little color code.
7:02
Now, when I jump back over to Canva and I start changing the color, I can add this little plus sign, bam, bam, there you go. Now, the Bark Shop. There we go. So we've created a nice little logo right here. Now, of course, you can come in if you have your own custom images and you can upload custom images here from like Royalty-free company or I've gone to Shutterstock.com and I found some cool images.
7:32
There's a bone right there. Here's an image of different types of dogs. And you could take those images and you can upload them and you can place them on this file as well. So you can just drag and drop any image you want that you own the rights to and use them in this file. Once you're done and everything's good to go, the size is everything you want it to be, and you feel happy with your logo to start, all you have to do is come up here where it says Download at the top.
8:01
Hit Download, and boom, it's saving our design to our computer and we're about to be able to upload it to our Shopify store. That simple. So let's go look at the file now. All right, so now we are back on our Shopify store and we are back to customizing the theme. What we want to do is we want to add our logo up here that we created to get rid of this text.
8:26
So we're going to come to Sections and click on Header. And then right here where it says Logo, right here, we can select an image. So we can go into our files, and we can select this image. Alternatively, I believe that you can drag and drop as well. So I'm just going to take this image that we made and I'm going to drag and drop it right here, and you're going to see it's going to replace the top of my store with our logo.
8:51
So we've got a nice clean logo up here at the top. It says the Bark Shop, the colors match and everything. We can go in and we can edit this. If we want to, we can put our image, all text here, which is great for SEO. So we'll want to put something like the Bark Shop in here, that's good for ranking on Google. And then we can go and we can make this bigger. We can make it smaller, whatever we want to do from right here.
9:16
So very, very cool to be able to do. Save, and now we've got a very nice looking logo on our store. Now, you can always go back and you can, of course, change this, you can upgrade it, you can edit it. This is just a very simple way to get your logo on your store very quickly without having to wait weeks or anything like that for a designer.
9:40
But in the future as you grow your brand, you might want to go to a place like 99 Designs, or Upwork, wherever. Hire a professional designer to create a logo for you. But I've seen so many people just be happy with the free way of doing it on Canva. That's up to you, that's how you can start out creating a free logo for your store. And I hope you enjoyed this video.
10:03
Go ahead to the next one, and we're going to talk about going in and creating your domain name and setting up a real brand for your business. So I hope you're excited. Once again this is Adrian Morrison, I'll see you on the next video. [MUSIC PLAYING]
