Hey, guys. So you should have posted your launch campaign, and let me just tell you, I am so proud of you. I feel like that GIF that's just like [CLAPPING].. Today's lesson, we're going to talk about what to do after you launch and everything it takes to make sure you learn from this campaign to achieve success. Whether you grew your account to your first 1,000 followers or your first 100, learning from your first campaign is super important. It's not going to be perfect the first time. And in actuality, Retro Reprise actually had to rinse and repeat this process for four times before we were able to grow to the count it is today.
At the end of this lesson, you're going to know how to pick a winner, how to reuse the content from this campaign, and lastly, a deep dive into Instagram analytics and how to learn from this campaign. So when it comes to picking a winner, there are two ways. For Retro Reprise, what we did is we just picked a winner every single day, based on people that participated in reposting their pictures. So essentially, we were just looking through our mentions on the Instagram feed and picking random people throughout the week so we could give them a scrunchie and sock set.
Now, if you're doing the second type of giveaway where the post is on the feed, you can utilize a tool called commentpicker.com. Comment Picker is a free tool to randomly select people in the comments. So you want to log into your account, select the requirements of the comment winner, and then you hit Start. And then boom. It will give out a username. You can double-check to make sure this person followed the rest of the rules, make sure they follow the right people, make sure they follow your account, and then you can announce your giveaway winner.
When it comes to selecting the giveaway winner, I do recommend to DM them that they won. Make sure you announce this on your Instagram story and feed that this is the giveaway winner. You want to congratulate them, and you want to make sure that they get your product. All right. The second thing you want to do after you pick the winner is reuse the content that you've generated. So for Retro Reprise, we were lucky. Because we did a seven-day challenge format, our influencers were literally making content for us, tagging Retro Reprise, and also the entire community was joining in.
I'm pretty sure we had, like, 1,000 entries at this point. So what I do is screenshot and save some of the content so we can repurpose it for next time. This is called User-Generated Content. UCG is so great because it makes your feed looks so much more badass. It gets the community involved and a lot more social proof. So just a big tip. Make sure you save all the content you create and add it to a folder on either Google Drive or Dropbox so you can always revisit it next time you want to post.
The great thing is later.com also has a Google Drive integration, so if you want to ever kind of save the photos and then post it later on your feed, you can integrate it using later.com. All right. So the third thing you want to do is learn from your analytics. I mean, the main goal that you had was to get the right amount of followers so you can drive people to your website and get sales, right? And you want people to stick with your brand. So ask yourself, what was your goal when starting this campaign in terms of followers?
And how far are you from that goal? Our first campaign at Retro Reprise did really well. We got over half a million impressions and 2,500 extra followers in the span of one week. But our next campaign after didn't do as well. It actually got half the amount of followers from the first one. So basically, every campaign is not the same. Sometimes you guess, and you think people value self-care. In actuality, your niche doesn't really care about that, and therefore, maybe you get a drop in followers.
Knowing how far you were off will help you get better for the next time. For example, we've learned from Retro Reprise, if we work with the same amount of influencers in this size, we can get around 2,500 followers every time. But it just really depends on the campaign we set up and also who we target in our niche. So the first challenge was the Seven Day Self-Care Challenge. But then the second month, we decided to do another campaign called the Travel Checklist. And essentially, every day, people were posting locations they wanted to travel to.
The issue with the second challenge is it got half the amount of likes and interaction. So what went wrong? What we realized is our niche, Katie, she doesn't have the funds right now to travel. So it's a little bit irrelevant right now to add that in just because it wasn't something she could do today. So now that you know how to analyze your overall campaign, let's talk about analyzing your posts. Because now that you have a bunch of eyeballs on your account, you can kind of see what content gets more interaction and likes and viewership and what content doesn't.
To go into your analytics, go into the post, hit View Insights, and take a look at the first bar. The first bar tells you how many likes, comments, shares, and saves you got. If you get a lot of comments, it means people care about your content. If people share your post, it means people love your content. And lastly, if you get people to save your post, it means people are needing your content. So looking at one of these posts we did for to the Self-Care Challenge, it's a stretching graphic, we got 3,800 likes.
We got 11 comments, 23 shares, and 409 saves. So this tells me that this graphic was successful because literally almost 30% of the audience needed this graphic so much. So knowing this data, I know next time we're doing any type of posts, we're going to do more graphics with illustration because people really need content that describes how to do things in easy visual way.
All right. So this is a repost from a customer. It's a picture of someone in sweatpants doing homework. This photo got 3,200 likes, 40 comments, one share and 45 saves. So looking at this, this got dramatically way less saves because people didn't really need to see this. Maybe there was not really value towards it, so people didn't have to revisit it. It was just a product. And posts like this are OK, but you can ask yourself, like, how can I make it more valuable next time?
Maybe instead of just a picture of someone's sweatpants, when you swipe right, it talks about where the sweatpants come from. Maybe it talks about the material that's used. So it's a bit more educational, and there's a bit more meaning towards it. All right. So let's take a look at one last post. So this post got 2,495 likes. It got only 15 comments, zero shares and 18 saves. So this got dramatically less engagement. And why is that?
So first of all, the images are kind of lower quality. We felt like a lot of these were repost from users, but it wasn't as sharp. So when you're looking at the feed, you can kind of see that the color scheme doesn't really match, and this is when the feed gets a little bit messy. Like, for example, the section right before it was super vibrant and bright. And then before here now, it gets a little darker and dim. So if I were to look at this, what I've learned is making sure to post more content that's brighter and higher quality in resolution.
All right. Bonus tip. If you want to go deeper into your analytics, you can look at your overall profile insights. So one cool thing is if you execute this campaign right and you select the right influencers, your audience should be the persona you created. So for example, for Katie, we knew she was female. So the Retro Reprise audience is 94% female. We also gathered the right audience. Most of our audience is in the US. We also have the right age range.
We see 18 to 24 is the range, which means we're kind of in the high school period, which is great. We're getting close. So if you want to see how well you are targeting your niche, you can look into your insights to see if you achieved it. And if you don't, that's totally fine. The next time you do this campaign, you can select the right influencers that actually tracked it and just learn from this past campaign. Your analytics will give you a snapshot of how your account is doing. You can always decide to change it in the future to improve it and make it better.
You can follow this worksheet to make a list for yourself today so you know what to take to your next campaign and what to not. I'll see you guys in the next lesson when we talk about your next steps after launching this campaign and how to engage your current community to minimize the amount of people that are ghosting your account. I'll see you guys later.
