Before you launch your first Facebook ads, you need to well create an ad. Studies showed that video ads convert better than static photo ads. So that means that with the same product, you're likely to get more customers. If you have a video ad than a photo ads, Now you don't need to be Michael Bay or Steven Spielberg to create a great video ad. Actually, I know a lot of store owners who launched really successful ads that they shot just with their iPhone and the help of a few friends. In this lesson, I'll share five key tips for creating great video ads. Before I do, to give you an idea of what you're aiming for, I'll roll a video ad that I shot with the help of my production crew for black bear bike shops.
[Inaudible]. Let's break down some key tips that we used to create that ad. Keep these tips in mind, as you film your own ads, first film your video ads with the correct dimensions in mind, your Facebook video ad will be square. If you're shooting your ad on your phone, I recommend you shoot in landscape mode.
That's because it's easier to edit the landscape oriented videos into a square than it is the portrait oriented videos. The second tip is to focus on the problem that your product solves within the first few seconds of the video. Remember back when you were writing product descriptions, the very first thing you did was bring up the problem that the product solves. You're going to do the same thing with your video ads.
You're just going to do it visually. So for example, in the ad that you saw for the phone holder, one thing that solves is cyclists don't need to go rummaging around to find their phone. It keeps the phone right there. And so the first problem we showed in the video ad was me trying to rummage for the phone, by the way, when it comes to those first few seconds of the ad, don't be afraid to ham it up. Don't run away from the drama, embrace the drama. You want to grab your customer's attention.
So if you need to grimace or cry or struggle, do it, do it times 10. The third key tip is to make sure you show the product solving that problem just as in those product descriptions right after you describe the problem. You're going to go into showing your product as the solution, show the product in action. For example, in the ad for black bear bike shop, the phone is being mounted onto the bike so that the rider can look at it.
The next tip is to show the product features last. Now a lot of new marketers will get this wrong. They'll want to begin the ad saying this phone holder is stretchy and it's this big and it fits every phone. No, don't do that. You begin with the problem you follow on with a solution, which is the product. And then you talk about the product features because realistically speaking people, aren't going to watch your video to the end.
And you'd much rather they get the gist of the problem and the solution, the real exciting step the reason that they'll buy than product size information. The final tip is to edit in some extras after you've taken all these shots. That's going to really make your ad pop. For example, you already have a logo file with a transparent background that you can use on your videos. It's in your Hatchful folder and it's titled logo transparent.
You can add that. You can also add text and you can add some stock music. If you want to give your, add a little extra pop, I left links to resources that will help you create great video ads below this lesson. So make sure to check them out. With these tips in mind, your homework is to create at least one great video ad, have fun with this and get creative. And don't feel like your ad needs to look like an ad.
There's this one store owner who makes his ads look like personal reviews of products and they convert like crazy because people stop thinking they're getting a candid personal review. It's genius. Successful store owners are constantly iterating on ads. So this likely won't be the first time that you're behind or in front of the camera for a Facebook ad, have fun with this. And when you're ready to export your video, export it as an MP4 file. Once you've done that, join me in the next lesson.
And you can begin to launch your first Facebook ad campaign.
