Oh, my gosh, by the end of this lesson, your store will be live. You just have a little bit more stuff to get through before you get to that point. I'll walk you through everything. Of course, we're going to start in your Shopify admin. Scroll all the way down to the setting section. And once you're in the setting section, click general, you've seen this all before, right? Because you came in here to change your store name from the admin name to your new business name.
I just want to point out that you may also want to use that business name in this business information section. Now you can see here, I have my personal address under here. I don't have some special business address and you don't need that either when you're just starting out. One thing that I do want to point out is this store currency section at the bottom of this page, I have my store currency set to US dollars. But if you're selling to other markets, maybe later on, you can come back here and set your store currency to for example, euros.
The cool thing about drop shipping is you can sell to customers all around the world. Now, if you change your store currency here, it will apply to your whole store no matter who visits it. There are Shopify apps in the app store that will be responsive to the IP address of your store visitors. And will change currency based on that. I'll leave a link to a couple of those apps below, just in case you want to check that out on your own time. Now, hit save, go back to settings and click payment providers.
This section covers how your customers will pay you and the ways you'll get paid because I'm setting up a US store, I'm just using Shopify payments and PayPal. And that works really well for me. Shopify payments accepts all kinds of major credit cards. So I know my customers can pay me with whatever method they feel best using. If you click the button on the right Shopify will guide you through the account setup process.
And will ask you for your checking account number and your routing number, and you don't really need to see my checking account number and my routing number. So I'll let you do those steps on your own. If you're in another country and you need to see other payment provider options, those are called payment gateways and you're all set. Click the payment gateways link below this lesson for a country by country list of all the different payment providers that Shopify can accommodate in your country. Once again, click save, go back to settings and now click checkout settings.
The few changes that you'll make here, or for the sake of streamlining the checkout process, you don't want anything in the way of a customer who wants to buy your product. As a first step make sure you keep accounts disabled. Don't make your customers sign up for an account again, streamline this process. Also make sure that customers can only check out using email, because remember what I said earlier, you want to capture that email.
That's a free way that you can market to people who are interested in your products. For form options require the first and last name, but keep the company option hidden. You don't really care about who they work for. Keep the address in line two optional and keep the shipping address phone number hidden. All the rest of the default settings in this section are fine. So just click save and go back to settings. Now jump into shipping in a few lessons, you are going to start driving traffic to your online store via Facebook ads.
You'll target those Facebook ads at major e-commerce markets. That means almost all if not all of the traffic coming to your store will be coming from countries that you've already selected when you were creating those Facebook ads. Now you want all of those shoppers to get the free shipping that you promised them in the announcement bar to do that you'll create a shipping zone and that shipping will ensure that any customer checking out from specific countries that you list don't pay for shipping.
Remember they are paying for shipping because you've baked the cost of shipping into your retail price. So you're not losing any money here. You're just making things clear and consistent for your customers. From the settings window, click shipping and delivery. Now click that little link on the right that says manage rates. You'll see a box here that says shipping to, and you might already see a zone there. Maybe that describes the US for example, click the three dots in the upper right corner and delete this zone.
Trust me. You'll still be able to ship to customers in the U S but we just want to do this a different way. Ignore the products box and ignore the shipping from box. Now with the old shipping zones, out of the way in the shipping to box, click create zone in the zone name, write Facebook ads shipping zone now type in or select these five countries. The United States, the United Kingdom, Canada, Australia, and New Zealand. Now click done.
And then your new Facebook ads shipping zone click the link that says, add rate for rate name, enter free shipping, and for cost, of course, set that at $0, click done, then click save, and then you are all set. Now you might wonder what happens if a French person comes to your store from France and wants to buy one of your products? Well, the sad news is they won't be able to check out that's because you have this shipping zone.
You can of course create more shipping zones so that you can sell some more countries. Or you can go back into that first shipping zone and add more countries to it. However, because you're using those Facebook ads to drive traffic, the likelihood of you getting stray traffic from other countries is rather low right now. So I really wouldn't worry about it. Okay. While we've reached the moment where you're ready to choose a Shopify plan. Time for me to sell you something.
The truth is you need to buy a Shopify plan to be able to take down the password protection page and launch your store to the public. The good news is you get every day of your free 14 day trial, even after you've purchased your Shopify subscription. So if you're really blazing through this course, and this is day one of your free trial, once you put your credit card information and you'll still have 13 days before you get charged for your Shopify bill. So choose your Shopify plan.
And honestly, if you're just starting out, the basic plan is going to give you every feature that you need. Once you've purchased her plan at the time to disable your password. So go to your online store and you'll see, right at the top of the theme section is section where you can disable your password. Uncheck that box click save, and a store is born. No seriously type in the domain name that you bought in a separate tab. You'll see your whole Shopify store appear right there. It's real.
You built that. This is exciting stuff, and it's about to get even more thrilling. That's because now that you've built your Shopify store, it's time to drive traffic to it. And you're going to do that with Facebook ads. A lot of people get intimidated by Facebook ads, but not you. You've got me and I'm going to make sure you know, everything you need to know to get your Facebook ads off the ground and converting customers in no time. Okay. Maybe in seven days, it depends on your budget, but we'll get into that in the next lesson.
I hope you are as fired up as I am. And I'll see you in just a bit.
