Okay. So top inventions of the 21st century. IPhone, Ariana Grande. Ugg boots, McFlurries, Facebook pixel. Yeah. Facebook pixels are magical. A Facebook pixel is a little snippet of code that collects data about the people who visit your store. Now, not just any people, it collects data about people who are logged into Facebook, but lucky for you, tons of people are logged into Facebook and that's especially true of people who visit your store from a Facebook ad that you'll run.
I like to think of the Facebook pixel as an introverted shop manager, who just sits in the corner with a clipboard, watching everyone and writing down. Jennifer added this product to cart. Bob added these two products to cart and almost checked out and gave up. Cindy bought three of these products. He's like this voyeuristic little nerd in the corner, keeping track of what everyone's doing, actually that would be really creepy in a real store, but it's a huge advantage for an online store.
The Facebook pixel does all of this at scale that gives you tons of data about what kind of person visits your store, adds products to their cart and makes a purchase. And with that data, you can run ads on Facebook, targeting people who are more likely to buy from you. And that means you'll spend your Facebook ads budget more effectively. This is cool, right? Let me show you how to install the Facebook pixel.
So you can take advantage of this magical piece of code. To prepare, to set up your Facebook pixel first, go to Facebook business manager. That's at business.facebook.com. You'll also find a link to this page in your course toolkit. Make sure you're logged into Facebook and then click create account. Fill in your business name, your name and your email address. Facebook asks you here for your business email, but any email will do.
Click submit when you're done. Now make sure you're in the business settings view of your Facebook business manager. It'll look something like this. Under accounts, click add accounts, click the add drop down button and select add account. Facebook will ask you for your ad account ID. This is pretty easy to find just open a new window within Facebook and click ads on the left. Click the gear icon in the bottom left.
Here you'll see your ad account ID right at the top of the page. Copy it. Paste your ad account ID and click add, add account. Now click close and next you'll log into Shopify from your dashboard. Click the plus sign next to sales channel, scroll down and click the plus button next to Facebook. Scroll down again and click update or add sales channel, whatever button you see here.
Scroll down to Facebook marketing and click start setup, click connect account, and sign into Facebook when you click. OK, you'll be redirected back to Shopify. Now connect your business manager. I have built a lot of stores, so don't mind my list of business managers. You'll probably just see one business manager here. Next connect the Facebook page you just created for your business. If you got this message, just click claim page and connect for ad account, connect your personal ad account.
Here you're going to do what I say and not what I do. You see? My personal ad account was disabled because I refilmed this screen recording a few weeks after we created dropshipping 101. That's why I chose this other ad account, but you want to select your personal ad account so that the rest of the lessons in this course make sense. You'll have to click view and accept terms and then accept, and then go back to Shopify and click done.
Enable customer data sharing and for target country, you can just pick the United States, then click accept and finish setup to confirm your Facebook pixel is installed. Click settings, data sharing settings, and scroll down. Here you can see the Facebook has been installed. Just like that. Your store has its own voyeuristic shop assistant. I mean Facebook pixel. So now you're all set to run ads, but who should see your ads?
That's the question you'll answer in the next lesson. When you'll start doing some audience research to figure out who you want to serve your Facebook ads to, to answer that question, it helps to do some audience research. So let's get started in the next lesson.
