In this lesson, you'll finally, finally, finally launch your first Facebook ad. So let's cut the small talk and get right to it. After you budgeted $10 for your Facebook ad click next. Start by giving this ad a name. I'll call this conversion phone holder. Now Facebook asks for your identity, but what it's really asking is what brand is representing this ad.
So here I'll choose Black bear back shop. You'll choose your shop. For formats like single image or video. Then scroll down to media and click, add media, and then add video. Once your video has uploaded, you'll be able to see a preview of it on the right hand side of this window. Next move on to the text and link section. You put a lot of work into your video ads, so you really don't need to be too stressed out about what you're going to write in these fields. Nonetheless, you should write something. Actually.
Everything is testable. Everything that I say, every rule here you're free to disagree and to test that's something that's amazing about Facebook ads, but if you're just getting started and you just want the vanilla flavored basics, I got you. And we're going to write a little bit of something in the text field. In the primary text field, write something short that lets your audience know what problem the product solves. You should be really good at this by now. For example, I'll write, keep your screen insight while you cycle for headline.
It's fine to stick with your product's name. After all you want your customers to know what's being advertised. First. I was calling this product just a regular phone holder, but then I thought maybe it's a black bear phone holder. Then I thought maybe it's a black bear phone grip. And then that made me think it's a black bear claw. So I'm calling it a bear claw phone holder. So cool. Right? Skip the description. It's fine. You don't really need one.
And then for website, this is important. Listen up. You're not going to send people to your homepage. Instead. You're going to send people to the product page of the product that you're advertising, not the homepage, the product page. Change the call to action button to shop now instead of learn more and now your ad is pretty much ready to go give your ad one last once over in the preview panel. And if it looks good, press confirm.
Once you do that, you'll have achieved blastoff. Now, you know, everything you need to know to launch your first Facebook ad, your homework is to do just that and for extra credit launch, more than one ad to do that, hit the create button. But then choose to use an existing campaign. Choose the campaign you just created and press continue. All the rest of the steps can be the same, but choose a different interest this time. Then launch that ad.
If you have the budget for it, the beauty of launching more than one Facebook ad is that you get two sets of data to compare each other. And with this data, you might be surprised what you learn. For example, you might learn that one targetable interest performs a lot better than the other. That might prompt you to research more targetable interests that are similar to the winning targetable interest. Once you've launched these ads, sit back, relax and give your Facebook pixel some time to do its job.
Then join me in a few days for the next lesson. That's when I'll go over. How to make sense of all the data that you're getting from those Facebook ads.
