In today's lessons, we'll go over about us pages, FAQ pages, shipping policies, refund policies, terms of service, privacy policy. Oh, sorry. I almost fell asleep there. Listen, today's lesson is not the sexiest lesson in this course, but we're covering some really important details that you need to have in place before you launch your store to the public. I'm going to do all that I can to make this lesson quick and painless.
I just ask that you pay attention and stay with me till the end. All right. Head to your Shopify admin from here, click the settings button and then click legal. Having the right policies in place is insurance against customer complaints and other outlandish things that might shut down your business. The good news is that of all of the policies you see on this page, you only have to write one yourself and I'll go through that with you for all the rest of them. You can, auto-generate a policy that will work really well for most standard stores.
Of course you should read through these policies just so that you know what you're saying to your customers, but in general, you can put a lot of faith into these auto-generated policies. They work really well. Okay. Remember shipping times, we talked about those earlier. Transparency about shipping times starts here with our shipping policy. This is a great place for you to be up front with your customers. Here's an example of a shipping policy I whipped up earlier. I'll go ahead and read it out loud.
We work with suppliers around the world to source high quality products. Our suppliers typically ship orders within one to five days of receiving your order. From that point, it takes 10 to 20 days for products to arrive. As soon as your product ships, you'll receive a tracking number that lets you keep tabs on your product at all times, that will work just fine for now. So let's hit save and move on. Now you're going to create a couple of essential pages for your store.
You'll write an about us page. You'll create a contact page and you'll create an FAQ page. To do that click on online store in your Shopify dashboard, and then click pages. Once you're there, click add page, begin with your about us page. The about us page should, well, let customers know who you are. So it's a good idea to title this about us. And then in the content section, you can write something that explains why your store exists. For example, here's what I wrote about black bear bike shop. Welcome to black bear bike shop.
We aim to offer our customers a variety of the latest cycling accessories. We've come a long way. So we know exactly which direction to take. When supplying you with high quality budget friendly products, we offer all of this while providing excellent customer service and friendly support. We always keep an eye on the latest cycling trends and put our customer's wishes first. The interests of our customers are always top priority for us.
So we hope you will enjoy our products as much as we enjoy making them available to you. If you're stressing out right now about writing poetry like this don't, I've got you covered. Just check out the links below this lesson, where you'll find a link to a blog post with five templates you can use just like this for your own about us page. So that's the about us page taken care of now create the contact page. This is a page that customers can go to just in case they have questions about your store or your brand or your products.
Go back to online store and pages and press add page to add this page, title, this page, contact or contact us. And then there's a shortcut you can take here over on the right in the template section, just click the page.contact option and then Presto contact page with all the fields in a nice little form that a customer would need to get in touch with you. Now you've got two pages down and one more to go.
The last page is your FAQ page. That stands for frequently asked questions. And this is a page where you'll talk a little bit more casually about the policies that you auto-generated earlier, where you basically want to do is ask potential customer questions that might stand in the way of a customer clicking buy. Those questions may include how long are shipping times. What if I don't like the product? What if I need to cancel the order?
These are your policies now just because you copy and paste them from me, it doesn't mean they're my policies anymore. They're on your store. The good news is I've got you covered. You can download an FAQ template right below this lesson and use that in your own FAQ page. If you download this FAQ, just make sure to read it because it's going to go over how your store will handle order cancellations, refunds, and returns. Wait, wait, where are you going? Wait, where, Hey, come back.
Just because I said refunds and returns, that doesn't mean you need to walk away from this online store. Refunds and returns are part of any business. You know what? Stop it's time for some real. Talk about how refunds and returns actually work with a drop shipping business. Let's go.
