5 Principles for Conversion-Centric Design

5 Principles for Conversion-Centric Design

“Designing with the single call to action in mind is optimal.”

Both well-designed and plain-text email marketing works. Watch and learn the strategies behind the five key design principles for conversion-centric email design.

The five strategies at a glance:

  1. Simplify your offer.
  2. Show readers the way.
  3. Optimize your call-to-action.
  4. Add engaging imagery.
  5. Mobile-first for the win.


  • Examples of Copy for the Call to Action button
    • “Let’s Do This!”
    • “I’m In”
    • “Get Started”
    • “Off We Go”
  • Well design emails: ReallyGoodEmails.com
  • Tool to create engaging imagery: Gifmaker

✅After watching the video in this lesson, it’s time to start writing your welcome series! Write the copy for your welcome email or emails and then head to the Implementation lesson to see how to get it setup.