Discount Ladder Strategy

“Discount ladders help you keep more money in your pocket with less discounting.”

Are you giving out discounts when you don’t need to? In this lesson you’ll discover the ‘discount ladder technique’ which will help you send strategic discounts to customers based on where they are in your lifecycle marketing.


  • The nuts and bolts of building out discount ladders in your email software is beyond the scope of this course, though you can go to to see a tear down implementation of the technique in Klaviyo from