It’s time to implement what you’ve learned in this module. You learned the value of A/B testing, now you’ll see how you how to implement A/B testing with MailChimp. You’ll also see an example in Klayvio about how A/B testing can bring value to your business.
A/B Testing ideas:
- Subject line – see which email gets opened more (measure: open rate)
- Call-to-action copy – see which words get people to click, for example “See All Deals” vs. “Browse” (measure: click-through rate)
- Call-to-action button color – see which color grabs the recipient’s attention and gets them to click (measure: click-through rate)
- Imagery – understand which image at the top of your email garners the most interest (measure: click-through rate)
Remember that as you test different elements of your email marketing, you’re not overlapping experiments. If you change the call-to-action copy and button color at the same time, you won’t know whether an increase or decrease was due to a change in the wording, or a change in the color. Keep it simple and just run one experiment for each campaign and over time, you’ll be optimizing your campaigns for maximum opens and maximum click-throughs.
💡Evaluate how you want to A/B test your content and put it into practice in your business. It’s recommended that you check-in with your tests weekly.
Course content (38 lessons)
01 |Get Started with Email Marketing
02 |Create Your Welcome Series
03 |Optimize Your Shopify Store
04 |Grow Your Email List
05 |Measure What Matters with Email Analytics
06 |Advanced Email Strategy
Build an online store for your business with your new skills.
Shopify has everything you need to start selling, all in one place.
Start your Shopify free trial, no credit card required.