“The receipt is the #1 most opened email, and yet most retailers just ignore that.”

The open rate for a receipt is over 70-90% compared to the average 20% for a regular broadcast email campaign. In this lesson you’ll learn how to optimize the receipt for more sales and loyal customers.

The four strategies at a glance:

Ask the customer to join your community.
You can offer a discount code or free shipping for a future purchase within a limited time frame.
Encourage them to share the good news!
If you have any special promotions coming up for holidays or for their birthday, tell them to mark their calendar for upcoming discounts and promotions.

✅ Hatch your plan to optimize your receipt. Gather or create the content and images. In the next lesson, Implementation, you’ll start optimizing your email marketing with this strategy.

[MUSIC PLAYING] You know what the number one most-opened email is? [INAUDIBLE] That's right. The order receipt. I heard someone say it, I think, in Kentucky. The open rate for a receipt is over 70% to 90%, compared to the average 20% for regular broadcast email campaign. And yet most retailers just ignore that receipt. They leave the default Shopify one as is.
Optimizing it is a big opportunity for you to connect with your customer and offer added value. In this lesson, I'll teach you how to turn those receipts into sales opportunities. Here are the four basic elements of an email receipt. Number 1, you clearly state the purpose of the email in the subject line. Number 2, you let the customer know when they can expect to receive their order. Number 3, you confirm the address you're going to send their product to.
Number 4, you share where they can ask questions. You can also link to an FAQ if you notice you keep getting the same questions over and over again. So what's there to optimize in there? Here are four more things. Number 1, ask your customer to join your community. Whether you connect with a customer on Facebook or with a hashtag on Instagram, encourage your customer to get plugged into your community and know they're a valued member of your community.
Number 2, you can offer a discount code or free shipping for a future purchase within a limited time frame. This is called a bounce-back offer, an advance strategy that we'll explore in module 6. Number 3, encourage them to share the good news. Encourage your customer to share referral link with friends or family for discount on their next purchase. And number 4, if you have any special promotions coming up for holidays or for their birthday, tell them to mark their calendar for upcoming discounts and promotions.
[MUSIC PLAYING]

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Optimizing the Receipt Email

Course content (38 lessons)

Overview

01 |Get Started with Email Marketing

02 |Create Your Welcome Series

03 |Optimize Your Shopify Store

04 |Grow Your Email List

05 |Measure What Matters with Email Analytics

06 |Advanced Email Strategy

“The receipt is the #1 most opened email, and yet most retailers just ignore that.”

The four strategies at a glance:

Build an online store for your business with your new skills.