As a Shopify merchant, you are using world-class software to power your ecommerce sales.

As you start marketing your business and you have more visitors coming to your store, it’s important to optimize your Shopify store to encourage potential customers to sign up for your email list.

Why?

• A potential customer may not make a purchase right away, but you can start a relationship
• Your email list will become a source of income, so you want to make sure you set up you’re set up to capture these leads.

In the next Module, you’ll learn new tactics to grow your email list, though for now learn how to optimize your store.