Setting up Google Analytics [15 minutes]

Setting up Google Analytics [15 minutes]

Google Analytics is a free analytics tool that helps you analyze activity on your website to better understand your customer. Watch and follow along with the step by step process to set up Google Analytics for your business. Setting up analytics will help you as you build a business for the long-term.

The most important first step:

BEGINNER: Create a free Gmail account for your business.

ADVANCED: Alternatively, you can use the paid option of Google’s G Suite, where you can create a branded email address, Google Drive, Calendar etc. This option may be best if you have a team and want to ensure you have branded email addresses.

How to set up Google Analytics:

Here are the steps at a glance. We also recommend you watch the tutorial to follow along step by step.

  1. From the Shopify Admin, go to online store, then preferences. Scroll to the Google Analytics section. If you’re not sure if you’re already enabled Google Analytics, click the resources section below to double check how to see if it’s enabled.
  2. Get a Google account if you haven’t done so already.
  3. Enable Google Analytics.
  4. Turn on Ecommerce tracking on Google Analytics.

✅ Once you’re set up, head to the next lesson and set up another quick-win by turning on the Abandoned Checkout on Shopify.