[MUSIC PLAYING] When is the last time you learned something new? I'm hoping you're all saying, today in this course, right? Otherwise, this was a total fail. We'll think about this course for a second. What's it doing for you? I hope it's teaching you something new and building up trust in me, Drew Sanocki. What if I put an offer at the end of this course? To have me implement all this stuff for you, just go to this link and buy.
Sounds good, right? I bet if I did that, my conversion rate would be better than the measly 1%, which is average for an e-commerce site, right? So this course is a great example of a strategy I call the email short course. Using email, you can create a short free course on a topic relevant to your customers. And at the end of that email course, you can add a call to action to buy your product.
This strategy can explode your conversion rate. How many days would be optimal for your course? The truth is, the length of time for the course is completely up to you. A five-day email course is a good place to start. Then you can have three days, seven days, 14 days, 30 days, whichever option you have content bandwidth for. Currently, I offer a seven-day email course as my lead magnet on nerdmarketing.com.
That course alone completely automated helps drive several hundred thousand dollars a year in revenue for a course I sell. The bigger benefit though is that it provides a ton of value to my subscribers. They literally email in thanking me for the lessons. Now let's discuss some course ideas that might suit your product. If you sell matcha tea, perhaps you could create an email course on five different ways to use matcha in recipes.
You can talk about the benefits, as well as the fact that you can use matcha to make muffins, as well as a nice latte. If you sell a fashion product, you can create a video series showing five different ways to style a product over five days. If you're dropshipping a product, ask yourself if there is a unique element to your product store. Perhaps use bamboo fibers in a shirt, and you can share a three-day email course about sustainability.
One example I love is from a fellow Shopify Academy instructor. Gretta van Riel, the instructor of Shopify Academy's Instagram course, created a 14-day exercise challenge for one of her businesses, and it was tremendously successful. The idea was to sign up to get access to the challenge. By promoting this course on her Instagram and working with influencers to cross-promote, she was able to receive 8,000 new emails within the first 24 hours of launch.
You can see her challenge in the Resources section below. Remember that in your email course, you can share more than just written content. You can share testimonials, videos, photography from happy customers, gifts, and more. In the resources below, I've included a five-day email course template that you should use to get started. Remember to stay on brand and focus on creating value, and the course will grow your list on autopilot.