What Tools do I Need for this Course?
To successfully set up your email marketing for ecommerce growth you will need the following tools:
- An Email Service Provider (ESP). An email service provider is a company that provides email marketing or bulk email services that will allow you to send emails to a list of customers and potential customers. In Module 1 you’ll receive recommendations for ESPs.
- Google Analytics. You will use this to track your email campaigns. In the next section you can see how to set this up!
- Shopify Store. You don’t need to have revenue yet, though you need to have a store to collect email addresses. You can start a free trial of Shopify to start!
- Optional, yet VERY helpful: A domain name for your business. This will help decide on the email address you’ll use for your email marketing.
Throughout the course, you will receive recommendations for apps that are available on the Shopify App store. The app recommendations are both free and paid to suit different budgets.
Course content (38 lessons)
01 |Get Started with Email Marketing
02 |Create Your Welcome Series
03 |Optimize Your Shopify Store
04 |Grow Your Email List
05 |Measure What Matters with Email Analytics
06 |Advanced Email Strategy
Build an online store for your business with your new skills.
Shopify has everything you need to start selling, all in one place.
Try Shopify free for 14 days, no credit card required.