DEMO: Setting Up Your Campaign

In this lesson you’ll see the step by step process to set up your collection and homepage retargeting ads.

Tools You’ll Need:

  • Facebook Business Manager
  • Ad Creative (You can use a tool like Canva to help you make your creative)
  • Ad Copy (Pro tip: Make a Google Doc where you keep all of your ad copy)

Investment Recommendation:

Getting started with $5/day is a safe bet and let that ad run for at least 5 days to make sure that it’s getting shown to the right people.

Remember, Facebook is learning how best to show your ad so it can take a few days to optimize.

Once you’ve reached that timeline, consider your click-through rate. Under 2%? Consider new ad creative with a more enticing message; the 2%-8% is a great range to be in. If you’re getting over 8% click-through rate, you’re leading the industry.

✅ Once you see how it’s done, it’s time to set up your own collection and homepage retargeting ads campaign!

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>