DEMO: Setting Up Your Campaign

In this lesson you’ll see the step by step process to set up your cart retargeting for dynamic product ads. Again, this is if you want full control over your DPAs directly inside the Facebook Ads Manager. If you’re interested in just getting them setup quickly directly within Shopify, head to the next lesson where Ezra will introduce you to the new integration between Shopify and Facebook.

Here are the steps at a glance:

Below you’ll find the step by step process to set up DPA for Cart Retargeting:

  1. Set up Facebook Business Manager
  2. Set up Facebook Pixel
  3. Create and upload your product catalog (select ecommerce)
  4. Follow along with the steps in the video to set up your dynamic product ads.

Tools You’ll Need:

  • Facebook Business Manager
  • Ad Creative (You can use a tool like Canva to help you make your creative)
  • Ad Copy (Pro tip: Make a Google Doc where you keep all of your ad copy)

✅ Once you see how it’s done, it’s time to set up your own cart retargeting with dynamic product ads campaign!

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