[MUSIC PLAYING] Loyalty creative, cross-selling and up selling items that people haven't bought yet. It's important that we explain the value and benefits of the products that they haven't engaged with yet. I've got a couple of formulas that I'm using that work extremely well, that I want to tell you about. The first is that how it was made formula, where we really go into an either an image or video or a text copy above the ad.
How a specific product was made? Why it was made? What the benefit of it was? We found that going into great detail in our text copy above our image ad or in a video itself, really works in cross selling an item because it shows someone the story of a product, which is very compelling especially when they've bought from you once before. Now you have the opportunity to do a little bit more of long form selling of explanation of really deep explanation of what the value of a product is.
That's one of our main formulas is, how was this thing made and why would you want it? The next add formula that we use in the loyalty pillar to cross-sell items is the simple face to camera product pitch. Where you or a representative from your company just gets on camera on your iPhone or something simple and just pitches a product. Hey, what is this thing? Why is it good?
Why do you need it? What are the benefits of it? Shows the product holding it up and just simply like an infomercial pitches it. We find that that works extremely well. Very informal, very low key, very easy to produce but a really powerful model for cross-selling an item. Now it does require video, which is a little bit more, it's a little scarier because I got to get on there's a little bit of audio and stuff like that but it's a very powerful model for cross-selling in particular, highly recommended.
The next type of ad that we use in the loyalty pillar is a very simple product demonstration. I recommend having product demonstration videos on all of your product pages. So frankly you should already have this asset, a video that demonstrates your product in use. You grab that right off your product page. You throw it in a single image or single video ad on Facebook and you run it to people who have not bought that product yet or people about from you in the past, works extremely well.
Easy to setup because it's an asset that you already have. The next format that we use is what's known as a product photo real. It's simply multiple pictures of one of your products almost like the carousel on your product page, just rotating on Facebook with a little bit of a benefit statement of why that product is valuable. This one works super well for us. We use it most of the time because it's very easy to produce.
It's just a bunch of product images uploaded into Facebook, rotating in Facebook slideshow feature. Love it because a little more dynamic, a little more exciting and very easy to setup. And then finally, perhaps the most powerful of all is the customer testimonial. One of the things that we do this is a pro tip. One of the things that we do is when someone buys from us, two weeks after they buy, we send them an email that says, hey, we would give you $10 to our store.
We'll give you a gift certificate. If you send us a video talking about why you love our products, they pull up their iPhone. They shoot a video. They email it to us. We then use those videos in advertisements to cross-sell. People who haven't bought xy and z item, really powerful item, it's known as an incentivized video review. And it's a conversion asset that you can leverage in your advertising and especially in your loyalty advertising that will pay dividends for years.
We're using customer testimonials from a couple years ago because they're so powerful. They're so natural. They're so good, highly recommend the customer testimonial video as a loyalty advertisement. So those are some ideas for ad creative for cross-selling. You'll notice that it's a little bit more produced. We're talking about images. We're talking about videos but-- you know, this is your opportunity to engage someone who already bought once.
So it's worth going the extra mile to do it maybe a little bit more fancy ads to capture their attention. Now image ads still work extremely well, in this pillar and we do use them. We also supplement them with videos and slideshows. So if you only have the ability to create images, that'll get you 80% of the way there. That's powerful. That's worth doing. And if you have the ability to pull out an iPhone and pitch one of your products or have someone on your team do it, go ahead and do that too.
Now in the next video, we're going to set up our advertising campaign in the loyalty pillar to get people who bought once to buy again. It's really fun, really cool and it's going to support your business you owe it to your customers to let them know about other products that they don't know about yet. Because the more that you sell, the more money you make to reinvest back into the brand to pay your team better, to make better products, it's your responsibility to do high quality effective behavioral marketing especially in the loyalty pillar.
Your responsibility to your company, It's also really fun. Meet me in the next video, we're going to set it up. [MUSIC PLAYING]