Introduction

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Course content (26 lessons)

Welcome!

Whether you’re brand new to Facebook and Instagram marketing, or you’re currently running ads and want to optimize them, you’re in the right place to learn.

The mission of this course is to make your Shopify store more profitable by understanding and implementing Facebook and Instagram retargeting ads.

✅Watch the video to learn the basics of behavioral remarketing!

[MUSIC PLAYING] Hi, I am Ezra Firestone, and welcome to this course. We're going to be covering Facebook and Instagram behavioral remarketing. We're going to be getting folks who fall out of your sales process back in. This is where most of the money in e-commerce is made. And we're going to be leveraging the Pareto principle, also known as the 80-20 rule. We're going to put in 20% of the effort to get you 80% of the results.
It's going to be really fun. We're going to focus on things like add creative and audiences. And this is going to make your store more profitable. So I can't wait to get started. Let's jump in. [MUSIC PLAYING]

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Introduction

Course content (26 lessons)

Overview

01 |Facebook Marketing Set-Up

02 |Product Page Retargeting

03 |Collections & Homepage Retargeting

04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)

05 |Loyalty Campaigns

06 |Reviewing Performance

Build an online store for your business with your new skills.