All right. So now let's talk about our last type of product, which is the old product. So old products are essentially winning products that did very well previously. So what I consider old is eight months or longer. If it was hot in 2016, 2017, etc., that would be considered old. And they would only be considered old if they have not recently been scaled. So let's say if a USB blender did very hot, in maybe 2016. But then I checked my Facebook ad video search and I see that that USB blender was rescaled or reintroduced maybe two months ago, that product would no longer be considered old because somebody's already reintroduced it.
So it was already familiarized and introduced to the markets relatively recently. So, therefore, it's not forgotten, right? So the whole idea here is to reintroduce an old forgotten winner in hopes of reigniting the demand or the flare that it once had. So that's the opportunity with old products. So here's the thing. There are a lot of old winners. So the best way you can reintroduce it is essentially reintroducing it in a new manner, in a new way.
You should imagine that millions of people have already seen this ad maybe months ago or maybe years ago. And they've already had a sense of familiarity with that product or with that ad. So you want to ask yourself, "How can I use different footage or different angles or different marketing approaches to this product? That way, I can reignite that flare that it once had." You do not want people seeing this ad and thinking, "Okay, I've already seen this product last year.
I already know of this product. It doesn't have that "wow" factor anymore." So the goal here is not to just copy and paste the old marketing or the old video ads, or just, you know, copypasting essentially what worked last time. That's not the approach here. You want to come up with something fresh for an old product that did well a long time ago. In this video lesson, we're going to be covering Drop Point, using Drop Point again. The first thing we're gonna do is you're gonna want to log in, create that account.
And then you're going to want to go to the "winning advertisement" category. And then you're going to want to scroll to the filters where it says "limit to a year" and you're gonna want to select anything that is not within your year. So right now it's 2020, so we're going to be clicking on 2019, 2018, 2017. You can try clicking on some of these, but they typically will have fewer advertisements. So for this example, we're going to click on 2017, we're going to click on "most recent ads," and because we're looking at the older winning ads, you don't want to limit it too much with the filters.
So we're just going to keep it open-ended. We're going to keep "worldwide," "most recent ads," "2017," "any month," and "all type," and then hit "filter." So the whole idea here is to find winning advertisements from more than eight or more months ago in hopes of reintroducing them into the marketplace. So essentially, you're just scrolling through these advertisements and clicking on anything that captures your interest. Okay, so in my experience, I've sold a couple of tactical items before. I know it's a very hot niche.
So this part naturally grabbed my attention. So I'm just going to click on this and click on the first link. And we see that it was uploaded in 2017 and we see that it has a crazy amount of views and engagement. So this is a very good sign. We see it has 13 million views, which is just insane. And his advertisement isn't very compelling. It's just somebody holding their camera, just filming it.
It doesn't very look very persuasive. There are no captions. And this product doesn't actually seem like it's a dropshipping product because it looks like that is their logo and you see a logo right there. However, you can try sourcing this product on AliExpress to see if it is dropship-able. And just as a disclaimer, you want to make sure that the products you're testing are not copyrighted. Okay, so let's say we're interested in this product, then we're going to go to AliExpress to try searching for this product to see if it is dropship-able. Okay, so we're on AliExpress and now we're going to search for that product name.
So it's "Tool Roll," which you can search for that here and we can search for "tactical" as well to see if we can find it. so we see a similar product right here where you see this product that looks quite similar, this product. Okay, this product looks exactly like the one we just saw.
So I'm pretty sure we just found it. I'm just going to keep scrolling and see if I find anything else. Okay, so we see this product. It's a little bit different, but it also grabs my attention. Okay, I'm gonna click on this one. Okay, so we were essentially able to source it. Now let's just judge the individual listings. So this product is almost exactly like the one, I mean, it is pretty much exactly the one we see here.
Okay, so it looks like a very professional listing. Now, let's just go on the other listings. And ultimately your job here is to see which listing is the most attractive one. So this applies to any product that you're about to test. You don't want to simply test the product listing that you land on. You want to look at the other product listings of the same exact product, or maybe very similar versions of this product, maybe a different style, and then ultimately pick the best one that has the best marketability.
So typically, I like clicking on the listings that have a lot of orders because if they have a lot of orders and they also have high ratings, like 4.5 stars or more, then it's a pretty safe bet that they are a good supplier and it's a good listing. Okay, so this is also the tool bag. This product quality looks actually a little bit better. But the marketability isn't so great. It's just like a white background, it looks kind of plain. We all have one right here as well. And we have another one right here. So basically, the point is that we found this product that was launched in 2017, we were able to find the product on AliExpress.
And now let's actually search on Facebook to see if this product has recently been scaled or not because if this product has recently been scaled, then it no longer qualifies as an old winner. So we're just going to search for "tactical tool roll." I might search for "tactical tool bag" as well. Okay, so I'm just skimming the thumbnails, seeing if I can locate my product. And it doesn't look like I really see anything.
If that's the case, I'm going to try searching for another alternative name. So I'm gonna search for "bag." As you can see, we see the product here. This is March 27, which was several months ago, but it never really scaled, never had any traction. So it doesn't really influence my decision-making for this product. so we see that this advertiser called it the "roll up tool bag." So I might search for that, "roll up tool bag." Okay, so now you can see there are a lot more advertisements for this product.
So you want to make sure you're searching for a good variation of your product name. So this one, these are all relatively recent. However, none of them had serious engagement. So they're not really scaled. We see this one in 2018. 5,000. Still, that's quite negligible. Okay, so we see this one on March 24. 69,000 and it is only six seconds.
So this is very negligible because this advertiser didn't really put that much effort into advertising. It's a six-second advertisement and it only had 60,000 views, which is not a lot. 60,000 views would be a lot if it was in a matter of days. This was several months only collecting 70,000 views, which is not a lot. Okay, so ultimately nothing here turns me off. I don't see any video advertisement that was hugely saturated within the past several months.
So this communicates to me that this product has not been scaled heavily recently. And again, the Facebook search is not 100 percent guarantee of seeing every single advertisement for your product. However, it is a good indication. So lastly, we can also search for the product name. So the product name is the "roll up tool bag." So we can search for that on AliExpress to get an idea of the order volume. And then we're going to go to "orders." So even though we're not trying to find untapped products in this example, it seems that the overall order volume for this product is not really that high.
It's not really that crazy. So everything here communicates to me that this product has the validation. 13 million views is very, very high. That's just an absolute winner right here. And doing the whole Facebook search, I wasn't able to see any winning advertisements very recently. And also, searching on AliExpress, you don't really see huge order volumes. So all of these are good signs that this product is potentially ideal for reintroducing. So everything looks good.
This is actually quite a test-worthy product. Okay, so that was just the first example, as we discovered right here. Now let's move on to see if we can find any other advertisements. So as you can see, we're only in 2017 and we're only able to discover like one page full of products. So now let's go to 2018. Okay. So now you're just going to be scrolling through the advertisements, clicking on any advertisement that captures your interest. So right here, let's just say this product captured my interest, so I'd click on this one. As you can see, it was uploaded, or last seen one year ago.
And then let's click on the Facebook advertisement and the Facebook ad is not available. Okay, so none of these Facebook ads were actually available. So now what we're going to do is we're instead going to search for this product. So a lot of times, the description, the ad copy will be able to tell you what the product name is. However, this is a special case scenario. This is in French. But to me, I know that this product name is called the "indestructible shoes." So because I know that, I'm going to search for that on the Facebook newsfeed.
And as you can see, we see it right here. Let's go to "videos" and we're trying to see signs of saturation or recent scalability. Now, we see that this has a million views in 2019. So this is not exactly recent, but this is not exactly a very old product either. A lot of the best old products were going to be from 2017, 2018, or 2016, more than a year ago. Okay, so we see another advertisement that was in 2019, two million views, which is a lot. Three million views. Three million views. So collectively all around, lots and lots of views.
So we see this one in January 2020 of this year, a million views. You can see that this product has been very validated and it's been seen by millions and millions of people. And just overall, I get a feeling of saturation simply because there are so many videos with millions of views and they're not from that long ago. So we can also search on AliExpress, the product name, "indestructible shoes," and we can go to "orders" and we can see the order volume of 4,000, 2,000, just all around thousands and thousands of orders. So for me, I feel like this product has probably lost its flare simply because it's been saturated in the marketplace very aggressively and all of this overall turns me off toward this product. Okay, so that's just one example and that's pretty much how you use Drop Point in order to find old advertisements.
You're just going to essentially repeat this process for any products that you see. Okay, so that is the first method.