Okay, so that was just the first product type. Now, let's talk about the second product type, which is the high-potential untapped products. Now, untapped products are exactly what they sound like. They're virtually not found or not advertised by the masses of dropshippers. And they have a lot of untapped potential, hence their name. They can be the most scalable and profitable out of all four types of products. They have a high potential for going viral and getting very cheap purchases because these audiences that you're ultimately going to test have not been tapped into. They've not already seen that USB blender on their newsfeed.
They've not already seen that fidget spinner. Imagine being the first person to introduce them a fidget spinner on their newsfeed. That's what I'm talking about. Being the first means you're the pioneer, you're going to dominate this product. And then all of a sudden, as time goes by, more and more dropshippers are going to find out about this product. But by then, until that happens, you've already tapped into a lot of the potential. With untapped products, it's not a "winner takes all," but it's more like a "winner takes most." So you want to position yourself as being one of those pioneers when it comes to untapped products. Now, with all of those advantages also come the disadvantages. First off, you're going to have to filter through a lot of the AliExpress products that have already been tested because you're simply trying to find products that really haven't been tested or really haven't been scaled before.
And they're virtually unproven. So you're not sure if they're going to work, whereas the fresh product, for example, you have that sort of proof of evidence on the Facebook ad and the engagement of it and the performance of it from another dropshipper. With untapped products, you're not relying on this data. You don't really have much data to go with. You're relying on your intuition as well as observing the product and understanding if it has the criteria of a winning product, as well as many other characteristics and ultimately, betting on a product that has not performed ever before and making that bet that this is going to perform, this is a winning product.
So we're going to be covering what tools and what methods you can use to find these untapped products. Now, let's look at the two ways you can tell if a product is untapped. Now, these are not guaranteed signs that a product is untapped. But it's going to give you a pretty good understanding and a pretty good feeling for if it is an untapped product or not. Honestly, the best way to find untapped products is to actually look at the source itself, which is AliExpress. So let's go and do behind the scenes and look at some examples of finding these untapped products. All right, in this video lesson, we're going to be covering how to find untapped products.
So the whole concept here is you're trying to find a product that matches the criteria of a winning product and has not been scaled or saturated or even heavily tested before. So there is no site or research method that specifically shows you only products that have not been tested before. Rather, you're looking to the actual platform, so in this case, AliExpress, for products, and then you're researching them to see if they have heavily been scaled before. So the first thing I would recommend you do is to open a new incognito browser and then just go to aliexpress.com.
And how you basically conduct research on AliExpress is you can look at categories, you can search up keywords. So if you have any specific keywords for specific product ideas, you would definitely search it up here. And then you would also look at the homepage and click on these curated collections. So we have a top selection here, which is a good one. We have the new arrivals, we have the featured categories. So if any of these categories appeal to you, for example, clothes, for example, jewelry, you could click on these. So let's just click on this one.
And then if you keep scrolling, you'll just see an endless newsfeed of products. So the reason I recommend you browse AliExpress on a new incognito browser is that way, AliExpress is not going to show you any cached products according to your behavior. So for example, if you were to engage with a lot of jewelry products on AliExpress, then AliExpress is going to remember that user browsing history and they're going to recommend more jewelry products. That's a good thing if you're trying to find only jewelry products. But that is not a great thing if you're trying to find a very diverse selection of products. So we're just going to continue scrolling. And essentially, you're just going to listen to your eyes.
So you're not really using your rational part of your mind right here, you're using your creative kind of emotional kind of intuitive thinking. So your eyes should just naturally gaze fast around these types of products and then wherever your eyes kind of naturally gravitate towards, then you want to click on it. So for example, if I'm scrolling, if I'm scrolling, if anything spikes your interest, you want to click on it. And also you want to avoid any niches or any products that are not ideal. For example, mobile phone accessories are a niche that I never test because it has a very low perceived value and they can typically be purchased from Best Buy, Walmart, etc.
So your job here is to click on any product that basically captures your interest. So for example, this product, I'm not really sure what it is. So I'm going to click on this. For example, this product looks quite useful. So I'm going to click on this and then I'm just going to keep scrolling. And the more and more dropshipping experience you have, the more of a tailored eye you have for winning products. The only thing that's going to give you this tailored eye for what winning products look like is experience. So you just want to listen to your intuition and click on anything that captures your interest. I might click on this, see, you know, I'm not even sure what this product is. In my mind, I'm like, "Okay, is this a sewing device? What is this product about?" But for example, I see this product, I think, okay, this is jewelry. Dropshipping watches almost never works. And then we see this razor. In my mind, I'm not going to click this because anybody could buy a razor at Walmart's or anywhere. And then I see this product and I'm like, "Okay, this is a very interesting product.
That looks very interesting." I've never really seen this in stores. It has my curiosity. So therefore, I'm going to click on it and then I'm not going to click on this because simply it's just a pair of shoes. I could click on this, but I already know in my mind that there are already large, big brands dominating the teeth whitening space. I'm not going to click on this because this is Louis Vuitton infringement. So you get the idea here. You're trying to click on products that are very unique and that you've never really seen in stores and that match the criteria of a winning product.
So a lot of this is subconscious. A lot of this is automatic. You're not really thinking too much. I'm just kind of scrolling, having my eyes scroll upon these different things. So that's the whole premise there of the AliExpress front page. So these products are just on the homepage. Now, as we were saying earlier, AliExpress typically has these curated collections. So flash deals, top ranking, etc. So let's just click on the "top selection" and see what that's about. So we're going to see "pick for you," "technology," "home and garden." I like this home and garden space so I'm going to click on this.
And I see that this is an air fryer. And in my mind, I know that air fryers are actually trending at this moment right now, and it has captured my interest. So I'm going to click on it for further investigation in a moment. I'm going to keep scrolling. I see this very fancy-looking knife. I've never really seen a knife that looked this slick that had this kind of curvature to it. And it looks extremely razor-sharp. So I'm gonna click on this. And I see this product. So in my mind, flashlights look relatively basic, but this product does not look basic at all.
It has a lot of rugged kind of features. It looks very technologically advanced and basically, it has captured my interest. So I'm gonna click on this. So I'm going to keep scrolling and then I see this product. Okay, so this is a new laser epilator. Okay, so I might click on that. That's quite interesting. I see a coffee maker. I could click on that, but I already know there are large brands making coffee makers, and it's not really a new product. It's not really a "wow" factor kind of product. So I'm going to keep scrolling.
And then I see this product. Basically, it's a storage for your shoes. So in my mind, I think of hypebeasts, I think of people who collect sneakers, I think of that whole culture and how this product might appeal to them. So I'm going to click on this product. And I typically avoid very large products. For example, this product, it would be very heavy and the shipping costs associated with this product would be very expensive. So I'm going to avoid that product. And then I see a product like this.
So this communicates to me that this product is that small, but it can extend to an actual chair, which is the "wow" factor. So I'd click on that. And I see this as a dog carrier. So a lot of these products I'm already very familiar with. I've already seen these products dozens and dozens of times. But if you're a beginner and you're not really used to these products, then I would just recommend clicking on them anyway. So after you're done clicking on several products, now you want to look at the order volume. So this one only has 36 orders.
So we're going to go down. You're going to scroll all the way down. And you're basically going to try to find this product sold by other suppliers and get a feeling for the overall amount of order volume that this product has. To better explain, this supplier right here, MIUI official store, is not the only seller of this specific air fryer. There are a lot of other AliExpress suppliers that sell the same exact products.
So as you can see here, this is the exact product. As you can see here, here, here, here, there is more or less the same exact product. So what I'm looking for is how many units have these individual listings sold? So this one's three, this one's two, definitely not in the thousands like it would be for the other product types. So that right there indicates to me, this could, and most likely is an untapped product. However, you can do further investigation by searching up this product on Facebook video search. So this is what that would look like.
You would simply go to Facebook and search up the product name, "air fryer," and then you'd go to videos. So the idea here is to see if this product has been heavily saturated or scaled before, and you're trying to identify your specific product listing. So many of these videos are actually by cooking shows and by other Facebook pages like that. So what I'm going to do is I'm going to search up "air fryer" and then "get yours." So some common dropshipping terminology.
The idea here is to try to find dropshipping advertisements. So again, I'm just looking at the thumbnail. I'm trying to find the thumbnail that shows my product. So this right here actually looks like my product, but the video duration is 16 minutes, which is of course not a dropshipping advertisement. Dropshipping advertisements are typically 30 seconds to 60 seconds long. So the idea here is we're trying to find an over-saturated advertisement of this product that would indicate to us that this is not an untapped product.
So we're trying to find evidence against this product being an untapped product. You don't need to be too in-depth with the Facebook search process because if this product was heavily saturated, then if you were to search this, you would see dozens and dozens of advertisements for the air fryer. But that is not the case with this product. So therefore, it's most likely an untapped product. So let me give you an example of what an untapped product doesn't look like. So if I were to search up USB portable blender, as you can see Facebook already suggested it, and then we to go "videos" and you can see dozens and dozens of advertisements that all have 10,000 views, 9,000 views, 100,000 views, 30,000 views, 35,000 views.
I'm surprised I'm not seeing any advertisements with millions of views because I know this product has definitely been seen by millions and millions. But you get the idea. This is what a saturated tapped product looks like. When we searched for the air fryer, we did not see this kind of results. An alternative way is to actually use ad spying tools like AdSpy or BigSpy.com, searching for the product there, or even Drop Point, searching for the product there, and then seeing if there are any ads for this product. Okay, so after searching for the product on the Facebook search, we're going to go back to the listing and we can make a very confident conclusion that this product is untapped. It only has several orders.
So 36 orders from this listing. And then, again, these other listings, they only have like two, maybe five, maybe one order. So all-in-all, very untapped. So typically with non-untapped products, you're going to see thousands of orders in this AliExpress order volume right here. As you can see here, we have this laser epilator. If you see anything with this amount of order volume, then you can assume that it's probably not untapped. So if this was not enough evidence showing that this is not an untapped product, then what we can do is we can look down and we can look at the other listings selling this product. And we can see that this one has 6,500.
We can see that this one has 200, 1,500, 2,200, 1,750, 13,000. Even though it's not the same exact product type, 180, but in any case, you could search up this product on the Facebook search as well, just as a check. So, as you can see here, we have 700 views, we have 30,000 views, we have 150,000 views, 1,700. So surprisingly, we don't see any videos that have millions and millions of views because I know for a fact that this product is heavily saturated and I know there are ads that have millions and millions of views for this product, but Facebook search doesn't always show you every single video there is of a product.
We searched up laser epilator and we only see this amount of videos for this terminology, for the search term. But that doesn't mean that these are the only videos available on Facebook for this product. There are a lot of other videos that are simply not searchable. So again, I want to emphasize that the Facebook search is not a guaranteed way of finding every single video advertisement of your product. That is why you should not only look at the Facebook search, but look at the AliExpress order volume.
Looking at these two data points will give you a good indication and a good feeling for whether a product is untapped or not. So let's just move on to our next product example. We see that this one has 4,000 orders, which is most likely not an untapped product. So we can scroll to the bottom and we see the related products. We see that 77, 62, 730, 2,000, 350.
So seeing all these different listings will give you a good indication of the saturation of this product. So this product is definitely in the thousands of orders and therefore it's not an untapped product. Moving on to the next product example. We see this one has 47. And another thing you could do is you could actually search for this product on the actual AliExpress itself. So instead of looking at the related products of your products, you can search for it on the AliExpress search bar. So we could search for "portable folding chair." Then we can categorize it by orders. So we can see that this one has 1,900, 1,500, 920. So clearly, it's not an untapped product. Okay, so those are all the examples of us clicking on those products.
Now let's talk about the curated collections on AliExpress itself. So we have the top selection, which is pretty much what we were just doing. And then we have the new arrivals. So again, the whole concept is the same. You're essentially scrolling. You're not really thinking too much and you're clicking on any product that captures your interests. For example, this product might capture my interest, and then you would keep doing that for this curated list, "new arrivals" list. And then we have the 'jewelry gifts" list, right? So you do that exact same thing.
So you click on any product that captures your interest. So that is essentially that. You're just browsing AliExpress. You're looking at the individual categories. You're looking at the curated lists. And then you're also looking at any products that are just shown to you. And you're also looking at the related products of these products. So anytime you see a product that captures your interest, you're going to click on it. And then you're going to judge the product according to the criteria of a winning product. Okay, so that's the first method for how you can find untapped products.
