Every business needs a marketing strategy. So where do you begin? Shopify makes it easier for you to manage your marketing activities in the Marketing section of your admin. In this lesson, I’ll share with you what you can accomplish from the Marketing section of your Shopify store. The Marketing section exists to help you improve your marketing strategy. From the Marketing section of the admin, you can create marketing activities and track how they perform.
For example, you can create and manage Google and Facebook ads and more marketing from within the Marketing section. Let’s go through this together. Let’s start a marketing campaign. From your admin, go to the Marketing section. To start a marketing campaign, click “Create campaign.” Here you can create a promotional campaign or choose a recommended option. To start a campaign, choose the platform where you’d like to start marketing.
Whichever method you choose, you’ll be prompted to get setup. You can create a marketing campaign, and group marketing activities together to work towards a specific objective. You can also edit, pause, delete, or archive existing marketing campaigns.
You will also see recommendations for different marketing methods. Each marketing method takes time to learn. It’s recommended that you choose one or two marketing methods to start. Shopify also provides free in-depth training on different marketing activities that work for business owners.
You can learn more from the link below. To track and analyze your marketing efforts, use the marketing activity report to give you insight on how well your marketing is doing. Marketing methods continue to evolve and the marketing section will reflect what’s working for small business owners today.
In the next lesson, I’ll show you how to use the analytics section of your Shopify store.
