[MUSIC PLAYING] Google Shopping ads are a massive growth opportunity for your business. According to a recent study, Google Shopping ads drive over 75% of retail search ad spend and generate more than 85% of all clicks from Google Ads. As a small business owner, you want to stand out and get discovered by your customers. Google Shopping ads will help you do this faster and more effectively.
So what exactly are Google Shopping ads? These are ads designed specifically for people searching for products. Rather than showing a blue link at the top of the results, the ad shows images of products. To see Google Shopping ads in action, simply type backpack into Google. As you scroll down, you'll see a map of backpack retailers near you.
And you'll see a few text ads telling you about backpacks. But you're probably wondering what those images were at the very top of the results. Those are shopping ads. And they'll catch your eye every time. What Google's trying to do here is to make the shopping experience more engaging and more realistic. When you look for products, you want to see them. You don't want to see little blue links that you have to click on one at a time.
Google is making a concerted effort here to bring out all those relevant results directly to the searcher so they can shop again like they're walking down a main street in any city. What's interesting about Google Shopping ads is that they're populated entirely by paid ads. Google isn't showing organic product results in their shopping searches. With Google Shopping ads, you're truly on an even playing field no matter how big your business is.
You can bid for space against the top companies in your industry and still have an equal chance at getting your product shown. I really love Shopping ads because they're intuitive for searchers. But they're extremely easy to set up for merchants. You can set up your shopping ads through the Google Ads Manager, of course. But you'll have to take a few more steps, sinking your products between Shopify and Google. To make this easier, my team and I have worked closely with Google to introduce smart shopping ads to Shopify.
With smart shopping ads, integrating Shopify with Google takes just a few clicks. After that, you just set the budget inside a Shopify. And Google's artificial intelligence automatically places your ads in search display and shopping campaigns. It constantly evaluates your ads, allocating more of your budget to the ones that are highest converting.
Now that you know what Google Shopping ads are and the convenience of smart shopping ads, join me in the next lesson to see it all in action.