Now it’s time to learn how to turn your customers into brand advocates by focusing on retention and referral!

Here’s an overview of the key aspects of retention and referral:

• A simple idea goes a long way and it goes beyond Instagram. In your product packaging, include a thank you card. Handwritten, if possible, makes a deeper connection with your customer to let them know you sincerely appreciate their business.
• Create a memorable unboxing experience. This is a prime opportunity for your customer to share their experience with their followers. You can also include links to your Instagram on your product packaging.
• Experiment with incentives. A great place to start is to share a coupon for 15% off your next purchase with customers.

RESOURCES:

• Shopify Blog | Retention Marketing: Grow Your Business by Selling More to Current Customers (scroll towards the bottom of the blog for the five strategies)
• Shopify Blog | How Referral Programs Can Encourage Customers to Do Your Marketing for You