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If you log into your business manager, you’ll see that there are over 11 different ad objectives to choose from that can get very confusing. Each of the objectives can lead to very different results. So in this next lesson, we’ll go over the best campaign objectives to use based on if you’re doing a presale let’s build an ad campaign, or an amplification campaign. Once you go live and we’ll go over why they work best.
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So you can make the best informed decision based on your brand’s needs. Let’s get started. Underhand create and call this giveaway traffic. I’m just going to say test because I don’t
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want this to really go live. And then the campaign objective for the presale ad sending traffic to your viper page. I want you to use this traffic because Facebook keeps profiles of all their users. And this is letting Facebook know hey, I want people who are most likely to click on this link and land on my landing page. That’s this objective.
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The other kind of more advanced one is the convergence objective and you would optimize for a lead. Once you hit Save to draft on the next page it’ll axe you on the asset level. What do you try to optimize for an to lead in order for you to do that leave campaign though you have to have installed your Facebook pixel correctly on your viper
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page. And so the thought of pixels and all that stuff setting that up correctly scares you. No worry. There’s some guidance on exactly how to do that. But I just realized that conversions are usually a little bit more expensive. So traffic for people with a limited budget is perfectly fine to start. And I would start with a $20 a day budget.
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I wouldn’t go. Less than 10 and you would just call this look a lack of customer. And then add no one image. A simple, straight to the straight to the point image of what you’re getting by makes in bowls and a win for six months free with our giveaway or hey,
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we’re giving away free vitamins plus our coconut bowl special bundle. And so very straight to the point. And then you would actually go through the process of making that ad and the next add I want you to create is very similar. Also for the presale ad the only difference
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here, you would do is page post engagement and what I’ve found was that traffic sends the most amount of traffic, but Facebook has a profile of people who are most likely to share like, comment on post. I found that those are also the same type of people who are most likely to share like posts once they enter. And so from a veracity Cam standpoint.
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I’ve found that these type of people create the most amount of veracity in my campaign. And so I have both of them going at the same time, have the most amount of people go into my site and then I have the most amount of people who are most likely to share it make my posts viral and you would create the same exact look alike ad set and the same exact image you’d
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use the same image the same. URL and the same ad set the same audience. The only difference is you’d have one campaign where Facebook is trying to show a localized audience, your ad image for people who do engagement versus traffic. And that’s it. And the only difference for actually now when your ad goes live and you’re ready to launch
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is the campaign objectives. So for these I actually always want to run website conversions for purchases and how you think through what your budget should be is whatever your average conversion is like if it costs you $20 to make a sale. You want to have a minimum of two to at least 15
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times a sale. So for example, if your average sale was $20 you want to have a minimum of a daily budget of $40. That way Facebook can at least work its magic to get you a minimum of 2 sales or at a maximum per ad set of 300 hours.
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It’s about 15 sales somewhere in there is a sweet spot that you want to have per ad said. And so if you have more than one ad set and a campaign, you would just do the number to multiply to make sure you’re set and conversions for purchases are what I would use for you actually sale going live campaigns when you
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want to run your offer in front of everyone who’s warm and ready to buy. And that’s it.
