Introduction to the Course

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Course content (11 lessons)

So what can you do to overcome the hurdle of lots of traffic but no sales?

The first place you should start is understanding your visitors’ behavior when they’re on your store. Simply put, visitor behavior is where a person is clicking, scrolling, searching for information or engaging with forms while they’re on your website.

We’re going to take you through four modules that showcase how visitors coming from different traffic sources behave differently, how the actions people take on your website can affect whether they convert, what could be causing cart abandonment on your site and how you can find out what your repeat customers are doing on your site so you can encourage similar behavior from your first-time visitors.

It's a problem many Shopify stores struggle with as they're first getting started, and even over time after the initial excitement around their store fades. You're getting visitors to your store but those visitors aren't turning in to paying customers. So what can you do to overcome the hurdle of lots of traffic but no sales? The first place you should start is understanding your visitor's behavior while they're still on your store.
Simply put, visitor behavior is where a person is clicking, scrolling, searching for information, or engaging with forums while they're still on your site. This course will take you through ways you can make more money by understanding visitor behavior. As a marketer, I have an appreciation for the tremendous amount of time and effort and energy you put into getting customers to your Shopify store.
You are spending your hard-earned money to give people to your site and it's really frustrating when they leave without making a purchase. Even after all the blood, sweat, and tears you've poured into your site, you may still have a low percentage of visitors who make a purchase. We call this a conversion rate-- the percentage of people who make a purchase out of all the visitors to your site.
Imagine, if you converted only 1% of your store's visitors, which is actually pretty common, you're lucky if one out of 100 people purchase your product. Wouldn't it be great if we can learn from these other 99 people to see what we can do so that even two or three of these visitors could convert? If you could double those conversions to just 2%, which seems pretty attainable, you would also be doubling your revenue.
Danny and I work for Lucky Orange, an app that has worked with over 100,000 Shopify merchants to help them see what people are doing on their website so they can find ways to grow their sale. We're going to take you through four models that showcase how visitors coming from different traffic sources like Facebook, Google PPC behave differently. How the actions that people take on your website can affect whether they convert?
What could be causing cart abandonment on your site? And how you can find out what your repeat customers are doing on your site and encourage similar behavior from your first time visitors? We'll talk about how to do all of these things quickly. We know you have busy jobs and we'll share how you can get to these insights in a quick and meaningful way. We encourage you to come back to these modules over time to give a refresher on how you can learn from your store's visitors behavior to find opportunities to grow sales.
And whether you're a team of one or a team of 100, these strategies can be helpful for stores of all sizes and from all industries. [MUSIC PLAYING]

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Introduction to the Course

Course content (11 lessons)

Overview

01 |Module 1: Ways to Discover What Visitors Want to See

02 |Module 2: If they Don’t See It, They Can’t Buy It

03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart

04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales

Build an online store for your business with your new skills.