Lesson 2: How to provide a great user experience
Course content (10 lessons)
01 |Module 1: Ways to Discover What Visitors Want to See
02 |Module 2: If they Don’t See It, They Can’t Buy It
03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart
04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales
Just like where people are coming from to find your store, the technology they’re using to access your store can determine whether or not they’ll have a successful visit that leads to a conversion.
In this lesson, we’ll explore the difference in experiences between visitors coming into your store from a mobile phone, tablet or desktop. You may be surprised to discover how different their experiences can be. We’ll walk through ways to optimize the experience to increase user engagement and increase their likelihood to convert, regardless of what device they’re using to access your store.