You probably look at your website almost every day – and you’re probably making updates or changes on a weekly basis. That’s great, but it also makes it hard to step back and see the cumulative impact of all of those “minor” tweaks.

I like to say, “You can’t read the label from inside the jar.” When you’re so focused on your website during your day-to-day activities, it’s really difficult to look at it with an unbiased perspective, like a new customer would.

In this lesson, we’re going to show you how our audit process helps you filter out those unconscious biases and identify opportunities for providing a better purchasing experience.