This course covers a ton of material in a short amount of time! In this lesson, we’ll briefly recap everything we learned and highlight some of the most important elements from each individual audit.

We’ll also talk about the best way to conduct your own conversion audit as well as what you should do with the findings and how often you should review your site going forward. (Hint: It’s more than once a year!)

Finally, we’ll tell you which metrics to keep an eye on to determine the impact of your changes and share a few ways that you can get in touch if you run into any challenges. We can’t wait to hear how auditing your site has improved your business!

Wow, we just covered a ton of material in a short amount of time. To recap, we started talking about how conversion audits should be a part of every e-commerce brand's operating cadence, because it helps your team get outside the jar in a holistic perspective on where your website could be better serving your customers. Then we walked through a step by step process for auditing the three most important pages on your site, the home page, the category page, and the product page.
On the home page, we want to make sure that we have a clear, concise navigation with body content that speaks directly to the customer's needs and frustrations using the same language that they would. Remember that the goal of the home page is to convince visitors that we can solve their problem or improve their life and help them take the next step towards finding the product or service that can help them.
On the category page we want our visitors to have relevant, contextual ways to filter and sort our products using the criteria that are most important to them when considering their options. We also want to make sure that every product display includes key decision making criteria, things like product photos, a product name, pricing, and clear call to action so that customers have everything they need to take that next step in their journey.
On the product page we want to further educate our visitors about the product and proactively answer any questions or address their objections. We also want to include ample social proof, like product reviews, customer testimonials, and secure check out options to remove any doubt that will allow customers to buy with confidence.
This can be a lot to consider, and I hope that the live case study helped to tie it all together. After you run through the process a few times, it really does begin to feel more intuitive. OK, so you're probably asking, what comes next? Well, I recommend that you start with just one area. Run your conversion audit and put together an action plan for making improvements.
Work with your development team to implement the changes, and then keep an eye on metrics, like time on site, abandoned cart rate, average order value, conversion rate, of course, and return rate, and customer satisfaction scores, or even support volume. That's the beauty of holistic, true conversion optimization, it has a positive impact across the entire business.
Now, don't forget to download the checklist to help you make this course even more productive and see it through to action on your site. I hope this course has been helpful for you. And if you have any questions, you can reach me and our team from The Good at thegood.com. We'd really love to hear from you.

It’s time to conduct your own conversion audit. When you’re done implementing the changes, keep an eye on the key performance metrics we talked about. If you run into roadblocks, or if you want to share your wins, please reach out. We’d love to hear from you!

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