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How to Brand and Sell a Winning Product

Lesson 1: Introduction to the Course

How to Brand and Sell a Winning Product

Lesson 1: Introduction to the Course

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Course content (13 lessons)

Overview

Lesson 1: Introduction to the Course1:16

Lesson 2: The Difference Between Branding and Marketing 1:23

Lesson 3: The Secret to Winning Branding & Marketing 2:02

01 |Module 1: Branding a Winning Product

Lesson 1: What is the value of branding?2:09

Lesson 2: How to Brand Your Company when You’re Starting Out4:06

Lesson 3: How to Evolve Your Branding to Become a National Brand2:48

02 |Module 2: Marketing a Winning Product

Lesson 1: How to Market when You’re First Starting Out4:55

Lesson 2: How to Evolve Your Marketing to Become a National Brand6:47

Lesson 3: Create a Marketing Plan 1:02

03 |Module 3: Strategies for Long Term Success

Lesson 1: How to Set (and Surpass) Sales Goals 2:40

Lesson 2: How to Pivot When Times Get Tough 3:20

Lesson 3: The Value of Accountability Partners3:02

Conclusion + Final Words of Wisdom 1:34

Overview

Lesson 1: Introduction to the Course1:16

Lesson 2: The Difference Between Branding and Marketing 1:23

Lesson 3: The Secret to Winning Branding & Marketing 2:02

01 |Module 1: Branding a Winning Product

Lesson 1: What is the value of branding?2:09

Lesson 2: How to Brand Your Company when You’re Starting Out4:06

Lesson 3: How to Evolve Your Branding to Become a National Brand2:48

02 |Module 2: Marketing a Winning Product

Lesson 1: How to Market when You’re First Starting Out4:55

Lesson 2: How to Evolve Your Marketing to Become a National Brand6:47

Lesson 3: Create a Marketing Plan 1:02

03 |Module 3: Strategies for Long Term Success

Lesson 1: How to Set (and Surpass) Sales Goals 2:40

Lesson 2: How to Pivot When Times Get Tough 3:20

Lesson 3: The Value of Accountability Partners3:02

Conclusion + Final Words of Wisdom 1:34

Welcome to the course! Meet your instructor, and discover how Mike D. wants to help you outperform your sales goals every year.

[MUSIC PLAYING] Welcome to the course. My name is Mike D, and I'm the founder of Mike D's BBQ. We make an award winning line of signature barbecue sauces and all-purpose dry rubs. I'm also one of the entrepreneurs featured on the Discovery series I Quit. As a fellow entrepreneur, I'm excited to be a teacher in this course. Yes, my business is in the barbecue industry. Though this course is all about helping you sell more product no matter what industry you're in.
I bootstrapped my company and figured it out on my own. So everything I'll teach you in this course, you can do on a tight budget. In module 1, I'm going to teach you the importance of branding your product. In module 2, I'm going to teach you how to market your product. And in module 3, I'm going to teach you some of my best strategies for long-term success. I started in 2009 by entering my sauce and an amateur sauce making competition in North Carolina.
To today, I sell my product in all 50 states and globally. I continue to outperform my sales goals every year and wanted to teach you how to do the same. By the end of this course, you'll have a marketing plan you can use to help you make more sales in the short-term and a business plan that will help you plan to be successful for the long-term. So join me in the next lesson to get started.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>