When most people talk about growing and scaling their company, everyone talks about revenue. In fact, it’s almost always about growing revenue.

How do I grow my sales? What’s my month-on-month revenue growth compared to benchmarks?

But how do you actually grow your sales? Does it mean just spending more on advertising?

Not always.

In this lesson, We’ll unpack the revenue formula for Ecommerce business. This will help you understand the components that form your sales and allow you to tinker with the levers available in your business to grow your business.