Lesson 2: How To Reduce Churn Rate
Course content (12 lessons)
Module 1: Introduction to Subscription Boxes
01 |Module 2: 4-Step Preparation Strategy Before Launching Your Subscription Business
02 |Module 3: Build Your Subscription Store
03 |Module 4: Build Your Subscription Store
According to McKinsey, nearly 40% of e-commerce subscribers have canceled their subscriptions, and more than one-third of them cancel a service in less than 3 months.
The biggest challenge for any subscription company is churn. As mentioned in the previous lesson, churn rate is one of the most crucial metrics for your subscription business.
In this video, you'll learn the essential strategies to reduce your churn rate and increase profit.