Lesson 1: Conversion Rate Testing

Course content (7 lessons)

Introduction: The Curious Case of Berni the Sheepadoodle

01 |Module 1: Quantitative Research with Shopify Analytics

02 |Module 2: Quantitative Research with 3rd Party Analytics

03 |Module 3: Qualitative Research with Surveys

04 |Module 4: Technical Research - SEO for CRO

05 |Module 5: Conversion Rate Testing

06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!

How many times have you tried to increase your conversion rate, but failed? You know where the issue is and you try to fix it, but your conversion rate still doesn’t go up? Of course, there must be something you’re not getting right. Is it because you’re trying not testing? When you make a change are you testing a few different versions?


  • Tools to use - Using Google Optimize
  • Setting up an experiment with Google Optimize