Module 3: Qualitative Research

Course content (7 lessons)

Introduction: The Curious Case of Berni the Sheepadoodle

01 |Module 1: Quantitative Research with Shopify Analytics

02 |Module 2: Quantitative Research with 3rd Party Analytics

03 |Module 3: Qualitative Research with Surveys

04 |Module 4: Technical Research - SEO for CRO

05 |Module 5: Conversion Rate Testing

06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!

In this module you’ll learn how to set up a qualitative survey and learn how to get your customers talking! We will ask your customers 11 questions and use the data to confirm or refute what we’re seeing from analytics.

WHAT YOU’LL LEARN: * Why user metrics are essential to confirm your data findings * How to implement surveys