Increase Repeat Purchases with Email Marketing

Increase Repeat Purchases with Email Marketing

37 mins • 14 lessons

Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.

In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate.

By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.

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  • The importance of email marketing
  • How to optimize transactional emails
  • How to follow-up with every purchase
  • How to use customer data for targeted flows
  • How to keep customers coming back

About the instructor

George Hartley

Co-Founder & CEO of SmartrMail

George is the co-founder and CEO of SmartrMail, a Shopify integrated email app which he’s run for the past six years. But George’s involvement with ecommerce and selling online dates back even further. In 2012 he co-founded Bluethumb, an online marketplace for artists to sell their artwork. And it was the process of growing Bluethumb to become the largest art marketplace in Australia that George came to realize the importance and power of good email marketing. This experience, combined with analyzing the literal billions of emails merchants have sent through SmartrMail has given George unique insight into what email strategies work and how you can improve your own campaigns.

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