Module 0, Lesson 1: The goal of the course

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Course content (20 lessons)

The goal of this course is to help you understand which KPIs really make a difference in the short and long term, and why you should optimize them, and how. With this course, you will learn how to increase your revenue without spending tons of money on advertisements or any paid media.

[MUSIC PLAYING] In this course, I will teach you the tactics and strategies that will help you to grow your store revenue. The goal of this course is to help you understand which KPIs really makes the difference in the short and long term, and why you should optimize them. Hey there, I'm Niccolo Gloazzo. I'm part of the growth team for Kettle and Fire. I'm a Shopify Educational Partner and Founder of Ecommerce Talks and Qbrico.
With this course, you will learn how to increase your revenue without spending tons of money on paid advertising. Hey, I'm not saying you shouldn't spend money there. That's the fuel of your business. But I'm going to show you how you can get the best out of it and optimize conversion rate, average order value, and repurchase rate.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 0, Lesson 1: The goal of the course

Course content (20 lessons)

Module 0: Overview

01 |Module 1: What Really Matters

02 |Module 2: How to Improve KPI #1 (Average Order Value)

03 |Module 3: How to Improve KPI #2 (Frequency)

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Build an online store for your business with your new skills.