Module 0, Lesson 2: Why you need to have clear KPIs to scale

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Course content (20 lessons)

In this lesson you will learn why is important to have a clear overview of your KPIs in order to scale your business and bring the store to the next level. Setting the stage for a clear roadmap about which KPIs you should improve is key for success.

[MUSIC PLAYING] Let's be honest. As a business owner, you probably don't have much time. You are going to be busy, very busy. So you need to understand where you should be spending your time and energy. When the thing becomes bigger, you will be bouncing around between meetings, and is essential to have clear goals by setting the right KPIs. This is the breakdown of the revenue formula.
Let's take a look at that. As you can see, this is all the KPIs that you can optimize, and when you change every single KPIs here, the revenue is going to increase or decrease. No matter if you change the average order value conversion rate or number of visitors, your revenue is going to change. So that's why it's extremely important that you focus your time, energy, and money by optimizing the right KPIs in order to improve your revenue.

Start to think about your business and if you already have some KPIs and if you set KPIs every quarter of every month to focus your energy on.

Link to spreadsheet

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 0, Lesson 2: Why you need to have clear KPIs to scale

Course content (20 lessons)

Module 0: Overview

01 |Module 1: What Really Matters

02 |Module 2: How to Improve KPI #1 (Average Order Value)

03 |Module 3: How to Improve KPI #2 (Frequency)

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Build an online store for your business with your new skills.