Module 2, Lesson 1: What is the AOV?
Course content (20 lessons)
Module 0: Overview
01 |Module 1: What Really Matters
02 |Module 2: How to Improve KPI #1 (Average Order Value)
03 |Module 3: How to Improve KPI #2 (Frequency)
What is the AOV? AOV represents the Average Order Value or Average basket size. Higher is the AOV higher is your revenue on day 0. There are a few reasons why you can have a high AOV. Could be because you are selling expensive products or simply because customers purchase more products within the same orders (think about a grocery store that sells very low price products but usually you buy a lot which makes the average order value higher).
Build an online store for your business with your new skills.
Shopify has everything you need to start selling, all in one place.
Start your Shopify free trial, no credit card required.