[MUSIC PLAYING] The product page is one of the most important pages of your whole website. Here, the customer is almost ready to hit the add to cart button, but they are still reading more about your product. Once the customer is almost ready to hit that magic button, make sure that you actually maximize the opportunities here. You can, for example, cross-sell a product below the add to cart button. Or maybe you can otherwise show related product, and offer a discount if the customer is actually willing to bundle up.
Let's make an example. For example, you are actually selling a keyboard and you could maybe ask the customer, I'm going to offer you 20% off if you actually buy the mouse together with your keyboard. Or a great example is Native. Let's take a look at Native, what they do. Take a look at their product page. Look what they are doing here. I'm a potential buyer ready to buy this product. I'm going to click on Add To Cart, and a magic pop-up is going to show up.
Here, they're saying special offer, Upgrade and Save 17%. That's a great way to increase average order value because before, I was buying only one pack. Now, with a pop-up I'm going to think about if I want to save 17% and upgrade my order. I'm going to click Upgrade to Classic Pack. This is a great example about how to increase average order value.
Here, Native is doing a great thing, and that's one of the best way to actually increase average order value on the product page.