Module 2, Lesson 6: AOV for single product store

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Even stores that sell only one product can increase the AOV. There are different ways to do that, from creating bundles or offering different color/variations of the same products.

[MUSIC PLAYING] OK. OK. I know. What if you are selling only one product? Let's say that you're selling socks, for example. Here you still have the possibility to play with product variation, like different colors for different season. So you could try to cross-sell different styles of the same product. But you can also try to cross-sell gift card or make the customer purchase something for his friends or family.
Another option here are the bundles. You can bundle together different styles of the same product or even the same styles, but giving better discount if they purchase, for example, four instead of one. However, let's think about that. In the long term, investing in product development to create more products for your audience will become key for success and expansion.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 2, Lesson 6: AOV for single product store

Course content (20 lessons)

Module 0: Overview

01 |Module 1: What Really Matters

02 |Module 2: How to Improve KPI #1 (Average Order Value)

03 |Module 3: How to Improve KPI #2 (Frequency)

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Build an online store for your business with your new skills.