[MUSIC PLAYING] A loyalty program is something that has been available for a very long time. If you think about your local coffee shop that gives you free coffee every 10 coffee you buy from him. This is the perfect example of how you can make a customer loyalty to your brand. Of course, the product must be a good product. You can apply the same concept online though. A simple example is for every dollar you spend, get one point.
When you reach 100 points, you can redeem a $10 coupon. So let's suppose your average basket size is $90. Where do you spend $10 more to get out of your next purchase? It takes very little time and effort to implement that award program. You can start basic with just number of points based on the dollar spent. And then when you have time, you iterate with something like invite a friend to get $10 off also.
A lot of apps out there like LoyaltyLion or Smile.io already provide template and out-of-the-box solution, which allow you to have a reward program in your stores in just a few clicks. A great example is actually Dr. Axe, which rewards the customer based on any customer action they take. Sign up, account creation, purchase, or if they invite friends.
So that possibility out there are a lot.