Module 4, Lesson 1: What is the Conversion Rate (CvR)?

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Course content (20 lessons)

In this lesson we will talk about conversion rate, you will learn what conversion rate actually means and what are some tactics you can implement in your store to increase this KPI.

[MUSIC PLAYING] The rate to which visitors become customers, this is the conversion rate. There are different ways to look at the conversion rate. And Shopify gives you an overview from their analytical tool in the back end. There are also other tools out there like Google Analytics, for example, which allow you to look at the conversions in a more granular way, maybe based on MyChannel or TrafficSource. However, the conversion rate may vary from a huge number of reasons.
For example, if you're running a promotion on your website, then the conversion rate will be higher versus if you're not running any special deals or promo. However, we are not here to talk about this in details but more on a general level. Often, stores forget basic principles that help you with the conversion rate. So what I suggest is starting with the low hanging fruit. Is your website mobile optimized?
Do you answer the question the customer might have on your product page? Great example is Velasca. Adding a chart size that allow your customer to understand if their size is the right one. So I suggest you to ask your family member or friend to take a look at their website and do a test purchase. Maybe give them a discount code and tell you all the issues that they may face during the purchase process.
This is a great way to understand if your website has any issues that stop conversion rate.

Ask a family member to make a purchase on your site via mobile and desktop and look at what issues they might face.
Take a look at your data via google analytics and check pages with above-average page views and compare the conversion rate with the average. If it is below average try to discover why.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 4, Lesson 1: What is the Conversion Rate (CvR)?

Course content (20 lessons)

Module 0: Overview

01 |Module 1: What Really Matters

02 |Module 2: How to Improve KPI #1 (Average Order Value)

03 |Module 3: How to Improve KPI #2 (Frequency)

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

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