Module 4, Lesson 4: The Fogg Behavioural Model

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Course content (20 lessons)

In this lesson, you will learn the importance of targeting the right audience (the motivated one) and about providing a simple and user-friendly online experience to your visitors. We will discuss the Fogg behavioural model and how this model can be applied to your online store.

[MUSIC PLAYING] I love this model because it can be applied to anything we do. I was reading a book called Pain Habits, which talk about applying this model on everyday task. Anyway, let's go back to see what it is and how it can be applied to an e-commerce business. As you can see from the model, the higher the motivation, the higher is the probability of success.
So if something is super simple, and I'm very motivated, the action will most likely happen above action line. Overall, even if your target audience is highly motivated to purchase your product, if you don't make it super simple to make the purchase, you won't be able to accomplish the desired outcome, which is the conversion from visitor to clients.
So, basically, what you can do to make sure, you convert visitors into customer is or you target highly motivated people or you increase their ability to accomplish the desired action. For example, you improve the color of your add to cart button, you improve the visibility of your main call to action on your website in order to achieve the desired outcome, in this case add to cart, but ultimately, the conversion from visitor to customers.
[MUSIC PLAYING]

Check your core pages (homepage, collection and product page) and see if you make it super easy for your customer to move to the next step of the funnel (from homepage to the collection, to product page to cart page to checkout).

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 4, Lesson 4: The Fogg Behavioural Model

Course content (20 lessons)

Module 0: Overview

01 |Module 1: What Really Matters

02 |Module 2: How to Improve KPI #1 (Average Order Value)

03 |Module 3: How to Improve KPI #2 (Frequency)

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

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