0:06
We've now covered the who when and what behind the Privy framework for email list growth in our final module. I want to show you a few more examples and help you put all of this into practice. Like any business challenge there's so much I could do when it comes to growing the list. My recommendation is start simple all start somewhere even a simple pop up is going to help you grow your list faster than leaving it to fate and a form in your Footer.
0:33
So here's my targeted to pop up playbook all of which you can implement today in your previous column. The welcome offer. This is a top of funnel form targeting first time visitors on your site build a pop up that matches your brand colors. A simple message of join our email list and get a code for 10% off should do the trick. Target this to new visitors on the site and have it load after five seconds.
0:58
Or if the visitor scrolls 75 percent of the way down the page. This serves as a nice introduction to your brand. After they've quickly scanned your home page and helps you build an email list from the most common types of visitors you have first timers include a thank you message and the pop up that reveals the code and then also set up an auto responder email to go out after they complete the form this way they get the code while they're still on the site but can reference it later in their inbox if they need it.
1:26
You should expect to convert 5% of new visitors into subscribers with a welcome offer. Next is what we at previous call the cart saver not to be confused with cart abandonment emails. The cart saver is a special type of targeted pop up. This is a middle of the funnel form. Focus on reducing cart abandonment from first time buyers target the pop up to visitors who have not purchased before.
1:49
Currently have products in their cart and are showing exit intent. Hey OK. They're about to abandon the cart by closing the browser. The pop up in this case doesn't need a ton of design since the visitors further in the funnel. Instead you'll want to focus the copy around immediacy and urgency a message like weight. Join our list now and get a code for 10% off. This purchase is going to go a long way.
2:14
Then set up a thank you message to reveal the code immediately and again send the auto responder the card saver pop up is going to help you reduce the number of cards that typically go abandoned by 10% and also help you capture super high intense subscribers on the brink of purchase. Now let's look at a few new examples of each from stores using privy and Shopify. I love this welcome pop up from Winky Lux a fun brand that sells makeup and skincare on Shopify visually it's simple but on brand.
2:46
It really feels like a native element of the site. They just reuse some product photography they had and look at that headline. We have a treat for you get 15% off but they take it a step further. Look at the button copy. They could have easily just written submit or join but instead they wrote send code and makes it really clear to me if I sign up they're going to meet that expectation and I'll get the offer quickly in exchange for joining the list.
3:14
Nicely done. And again the beauty is that you don't need hours to create this in pretty a few clicks to upload an image and get the colors in check. Then another minute or two writing the offer then you're going to have an always on list growth campaign that's converting new visitors around the clock. Look at those results. 4,000 emails synapse that they can nurture to drive over 1,000 orders.
3:38
Amazing really. Or how about this welcome pop up from urban scanner x simple eye catching with a beautiful photo. They make the image stand out a bit because it goes beyond the typical shape of a pop up. Even with the eye catching image it's still focus on the headline and hook of 10% off. When you join the list I like how they match the background color behind the headline with the forums button color helps me focus my eye on the two most important parts of the form.
4:07
And again, look at the expectation setting in that button copy get 10% off. Now there's no question what's going to happen after I register for the form. Are you kidding me with a 50% sign up rate. Another reason to strongly consider using a tag to trigger the pop up in addition to an automatic trigger. In this case urban skin was only using the tap. No automatic triggers so it makes sense that it had such a high sign up rate.
4:33
Awesome Now let's take a look at a few card savers. Here's a card saver from death wish. Coffee I still can't believe the performance on this one. Remember card savers are not for visitors at the beginning of the buying journey. This is deep down at the bottom of the funnel. Focus 100% on visitors with product in the car. In this example specifically its customers who have over $45 in the card and are about to leave without completing the order.
5:01
Look at that custom icon of the grim reaper in the bold headline. Wait it's playful very much in their brand tone. It doesn't require a ton of text. The copy speaks out to the person because the audience targeting is super specific targeting makes it easy to get your message across. And like the Winky Lux example I love the reveal code button. Text makes the customer understand there's no games here.
5:27
By submitting they're going to get the code for this order. And again another example of a campaign that took just a few clicks and pretty but really helping them build a high quality list and recover sales from high value customers. What would your revenue look like if you saved the next 700 of banning hearts like death wish has right. Not bad.
5:49
And for our last example for the day I really like this cart saver from the Vikings locker room. Tell me you wouldn't stop to read that if you were leaving your car behind. Time out. Possibly the most perfect headline for a sports team to use. And again all they're doing here is matching the brand colors with a few lines of text specific to this audience and clearly it's worked over 3,700 new sign UPS that ended up placing 1800 orders.
6:18
It's ridiculous. So go ahead. You now have the strategy to begin growing your list. Don't forget to check out pretty which is the Shopify app that we built to help you grow your list faster. Every example we covered today and the benchmarks I've shared are built from real priority accounts. You can register for a free account by downloading pretty directly from the Shopify app store.
6:43
And lastly, if you enjoyed this course, you should check out my podcast. The e-commerce marketing show every day in five minute episodes. I break down key marketing concepts into tactical advice and examples that you can implement on your Shopify store. Cheers thank you for joining me. And good luck growing your list.
