OK I get that email is important. But how do you go about building an email list. Most education out there is about setting up email marketing for e-commerce. That's also critical. But today I'm going to zoom in on list growth specifically an email program will only be successful if you're actively growing your list. The foundation of a list growth effort really just boils down to a form you need to present visitors with a way to join your list and forms are an easy way to reduce the number of steps for the customer who is interested in joining the list.
We've all experienced forms in different ways pop UPS fly outs. Maybe you've even seen spin wheels. And don't worry if you've never seen any of these before. We're going to cover all of them in this course and more do these tactics work. Some people think Pop UPS and forms are dirty words they should stay away. They got that stigma because when they first started you couldn't design target or control pop UPS.
All of that has changed the old way of growing an email list was simply having a form at the very bottom of your site embedded deep in the Footer or waiting for people to complete a purchase and check the box to subscribe during checkout. The reality is that very few visitors actually take the time to submit their emails in your Footer. So you'd be missing a ton of potential subscribers by leaving it up to fate.
This is where the Privy framework for email list growth comes in. This simple framework will help you craft email sign up experiences that remove friction for your customers and help you build lasting relationships. It's the exact process we've used here at privy to coach so many Shopify store owners over the years. Before we get into it, let's take a quick look at the visitor journey on your story.
Someone visits your site they check out a few products maybe some of them add those products to the cart and only a few will checkout. Notice how many steps there are before a customer completes in order. Each of these represents a natural point where the visitor might lose interest might get distracted or maybe just aren't ready to buy. And if you think about that typical 2% conversion rate I mentioned it means there's a ton of dropoff between each one of these steps.
So keep this journey in mind as we continue through the course.
