Understanding the actions your target audience take should inform your decision on when to load or not load a form. Keep that target audience in mind. Now imagine them interacting with your store. Are they going deep on a specific page by reading every word and scrolling all the way to the bottom. Did they land and only stay for one second before losing interest.
Have they added a product to the cart but are moving their mouse to close down the site. These actions can really inform visitor intention and can be used to trigger the right form to the right audience at the right time. Yes that is the cheesiest line in marketing but it's really important when it comes to list growth. The cool part about privacy is that not only can you gain an understanding of who the visitor is but you can also detect these actions and behaviors.
The most common triggers to use to present your form are the timer. OK open the form after five seconds. Scroll percent a.k.a. open the pop up after the visitor is scrolled 75 percent of the way down the site and exit in 10 a.k.a. open the pop up. If the visitor is about to leave the website or move the mouse to close the browser tab.
These are all what we call automatic triggers. You can also give your visitors the option of prompting the form themselves. That's what we call tabs. Tabs are hugely overlooked but they convert like crazy. So I wanted to dive into what they are and share. A quick example. So when you're building any sort of form on your site could be a pop up fly out banner whatever. There are a number of triggers you can design that actually determine when to load the pop up.
I just finished talking about automatic triggers like scroll timers and exit and 10 the visitor is not intentionally prompting the pop up in these cases. It's delivered automatically tabs are different and they perform really well, because the visitor needs to click the tab to prompt the form tabs can take many different forms. They can be full with and span across the entire site on the top or the bottom.
They can be wedged into the corner they can open a little dialog box or they can be small tabs put on the side of the page. You can customize the color placement. You can even add images and more tabs are far and away the highest converting triggers that we see. Let's take a quick look at an example of a real Shopify and privy customer using tabs.
Jason is the founder of dau lashes and he loves to put the tab on the right side of the screen because he finds that to be the most accessible spot for the visitors thumb. Imagine scrolling on your phone Jason's tab was bright pink with white text encouraging the visitor to click it probably took him two minutes to design and it feels like a native element of his site and for lashes.
I took a quick look at their account because I was curious and it looks like the tab alone has helped them generate an additional 1,000 email sign UPS in just the last 30 days. That's over 15% of the total sign UPS they had on that form in those same 30 days. Pretty sweet considering these are all visitors who would have otherwise not signed up if the tab didn't exist. Tabs are clutch.
Put yourself in your customer's shoes. He just landed on dough lashes for the first time you're browsing around. Maybe Jason hits you with a pop up after 5 seconds is a visitor. Maybe you're not quite ready. So you close out the pop up quickly. But if you keep browsing and then say oh I actually did want to join for a free shipping code typically they'll have no way to get that form back into view. That's what the tab is all about giving interested visitors a path to signing up later in the visit when they're ready.
And anyone who ends up clicking that tab is much more likely to sign up first the timer scroll or exit trigger. To recap the combo of identifying the target audience and then waiting for certain behaviors that audience takes will help ensure you're presenting your forms to the right people at the right time. In that same vein the combo of person and behavior should also inform a specific set of moments where you never want to present them with a form as an example.
Imagine sending an email newsletter and people click a button in the email and land on your site. Clearly they're already on your email list. There's no need to hit them with another form or a different example. When someone just completed their order and they're reviewing the order confirmation page there's just no need. You can also target forums to exclude specific audiences just like these.
The beauty of privacy is as you build out your forms it'll be really easy for you to use our audience targeting rules to make sure you're just showing the forum to the specific visitors that you choose. You can choose based on things we pick up about the visitor like where they're from or based on shopping behavior like what products are they putting in their cart. How many times they've ordered so much more. Just looking at the list of targeting roles is going to give you all sorts of ideas.
